Pantone has selected and announced PANTONE 19-4052 ‘Classic Blue’ (hereinafter Classic Blue) as its Pantone Color of the Year. Evoking the sky at dusk after sunset, ‘Classic Blue’ was described as a color whose twilight sky can offer reassurance and confidence in an era when many people around the world live with anxiety. The company added that the color embodies the aspirations of the times—a desire to build a stable foundation as a new decade begins.

Leatrice Eiseman, Executive Director of the Pantone Color Institute, said, “We are living in a time that requires trust and faith,” adding, “Classic Blue’s solid, dependable blue hue expresses constancy and confidence, and this Classic Blue, filled with deep resonance, provides an anchoring foundation. A boundless blue that recalls the vast, infinite evening sky, ‘Classic Blue’ encourages us to look beyond the obvious to expand our thinking, and it fosters open-mindedness and communication.”

Perceived as a color that brings comfort to our minds, ‘Classic Blue’ brings peace and tranquility to humanity and offers a sense of refuge. As technology increasingly races ahead of human capability, it is easy to understand our attraction to a color that conveys a sense of truthfulness and protection. Non-aggressive yet readily eliciting empathy, Classic Blue is a color that supports easy, relaxed interaction. Beloved by all, this hue helps us calmly embrace the arrival of yet another era.

‘Classic Blue,’ a Color That Conveys Robust Trust and Dignity

‘Classic Blue’ is a color that is simple yet expresses grace and pride. Unbound by gender or season, it can be mixed across the entire color spectrum while at the same time projecting a strong presence. It vividly brings out subtle differences in texture and plays diverse roles in fashion design with a look that is both classic and contemporary. In the beauty field, it is expected to shine in eye makeup, nails, and hair. Although it is a very familiar color to us, ‘Classic Blue’ creates a strong impression when applied to beauty. Even in the same color, it evokes a distinctive mood depending on the finish—from glamorous gloss to serene matte.

Blue inherently has the psychological effect of instilling trust, so it is widely used in product design, corporate logos, and more. Being a comfortable, calming, and reassuring color, it is also widely used in interiors; it expresses classic elegance while, when paired with unique color combinations, it can also create bold and creative spaces.

Meanwhile, ‘Classic Blue,’ the 2020 Color of the Year, can be experienced with precise color reproduction at Noroo Paint’s Pantone Paint specialty stores nationwide, and is available for walls/wallpaper, doors/furniture, and exterior use, as well as in Pantone Wood & Metal, a paint dedicated to wood and steel. 031-467-6114