Hanssem Co., Ltd. (CEO Kim Yu-jin), a comprehensive home interior specialist, has launched three new storage products for the second half of 2023: ▲the Stay Plus Dressing Room, ▲the Euro 506 Sketch Edge Built-in Wardrobe, and ▲the Euro 505 Noel Sliding Built-in Wardrobe.
Hanssem, the No. 1 company in the furniture and interior industry, surveyed the opinions of some 2,100 customers who purchased storage furniture last year. The survey found that what customers most wanted from storage furniture was 'the storage capacity for everyday items,' and Hanssem reflected this feedback in these new products.
In particular, the 'Stay Plus Dressing Room' is an upgraded version of the 'Stay Dressing Room,' which has sold more than 100,000 sets cumulatively. It is 11 cm taller than the previous model and newly introduces options such as a powder unit (vanity) with built-in outlets and shelves, as well as a corner unit that can be styled together with mirror doors. In addition, it applies a 100 cm hanger-type module so that it can be used spaciously even when installed in a narrow space. It comes in two colors: white and beige. Meanwhile, the 'Euro 506 Sketch Edge Built-in Wardrobe' is the latest product in Hanssem's No. 1 built-in wardrobe line, the 'Sketch Series,' which has sold approximately 50,000 sets in the 3 years and 8 months since its launch. It features doors in two colors, 'Cream White' and 'Brick Powder,' which can be combined with various modules such as slim drawer units, two-tier hanger units, and multi-shelf units. In particular, the 'Euro 506 Sketch Edge Built-in Wardrobe' broadens customers' choices by adding a 'Daily Slim Open Drawer Unit' module that efficiently stores everyday socks and underwear.
The 'Euro 506 Noel Sliding Built-in Wardrobe' expands storage modules specialized for narrow spaces by making the most of the characteristics of sliding doors. A key feature of the 'Euro 506 Noel Sliding Built-in Wardrobe' is that by selecting the 'Daily Powder Unit,' which comes with a built-in mirror, LED lighting, and power strip as standard, customers can turn a bedroom into a cozy space without separate construction work. In addition, by selecting the 'Daily Mirror 3-Tier Storage Unit,' which allows a hanger and a generously deep drawer unit to be installed at once, customers can create an all-in-one daily wardrobe. The 'Euro 506 Noel Sliding Built-in Wardrobe' comes in two colors: a clean-looking white and a sophisticated beige.
Kim Yun-hee, Executive Vice President and head of Hanssem's Home Furnishing Business Division, said, "We have introduced storage products that let customers create a dressing room with good quality and diverse functions at a reasonable price during the peak season for newlyweds and moves," adding, "Our new products, which incorporate our own know-how, combine steady sellers that have been recognized in the market with the latest trends, allowing customers to create beautiful dressing rooms." 1688-4945
▲ Stay Plus Dressing Room
▲ Euro 505 Noel Sliding Built-in Wardrobe
▲ Euro 506 Sketch Edge Built-in Wardrobe