Minimizes temperature-related deformation to suit Korea's residential environment, where ondol (underfloor heating) culture is well developed

HomeCC Interior, the specialized interior brand of KCC Glass (CEO Chung Mong-ik), has launched its residential LVT flooring 'Sense House,' drawing attention across the industry.

'LVT (Luxury Vinyl Tile),' a type of PVC flooring, is a high-performance flooring product whose demand is growing in the U.S. and European markets as a replacement for carpet. Easy to install and highly durable, it is mainly used in commercial spaces. In 2021, KCC Glass established an LVT production line at its Asan plant equipped with the longest product-cooling annealing system in Korea.

The newly launched 'Sense House' is a product newly developed as residential flooring by enhancing the dimensional stability and eco-friendliness of LVT, based on KCC Glass's technological capabilities and production know-how. To suit Korea's residential environment, where the ondol culture of underfloor heating is well developed, a glass fiber layer has been applied inside the flooring to greatly reduce deformation caused by temperature changes. It uses virgin PVC raw material, making it recyclable, and testing by the Korea Testing & Research Institute for Chemical Convergence confirmed that no harmful phthalate plasticizers or heavy metals were detected. In addition, a special UV coating enhances durability against dents and scratches as well as stain resistance, so it can be used with peace of mind even in homes with young children or pets. HomeCC Interior's residential LVT flooring 'Sense House' from KCC Glass has been launched in a total of eight varied wood and stone designs — including ▲Symphony Oak ▲Oak ▲Chestnut ▲Roman Stone ▲Basic Concrete — featuring bright, soft colors and a calm, cozy feel in line with interior design trends. In particular, unlike typical roll-type PVC flooring, it comes in tile form and features realistic embossing that captures the texture of natural materials, offering the advantage of achieving an interior effect similar to installing expensive natural stone or solid-wood flooring without a heavy cost burden.

A KCC Glass representative said, "Sense House is a product specially developed to bring the product competitiveness of HomeCC Interior's high-performance commercial LVT, such as 'Sense Ray' and 'Sense Tile Pro,' to the residential flooring market," adding, "At TISE 2024, North America's largest flooring exhibition held this past January, we showcased a variety of high-performance LVT products including Sense House, earning a strong response from visitors and providing an opportunity to promote the competitiveness of HomeCC Interior flooring around the world."

Meanwhile, KCC Glass HomeCC Interior's PVC flooring, including LVT, was ranked No. 1 for the 14th consecutive year in the Korea Standard-Quality Excellence Index (KS-QEI) administered by the Korean Standards Association (KSA) last year, earning recognition for its quality from consumers and experts alike. 02-2015-8500


▲ Roman Stone


▲ Chestnut


▲ Basic Concrete


▲ Symphony Oak