ALLOSO, the premium sofa brand of the Fursys Group, has launched ‘Culture Activity’ to continuously convey the value of beautiful spaces and art through its sofas, and has selected ‘Sofa Of Inspiration’ as its first theme.
As rest has become an important value for people today, ALLOSO has been carrying out a variety of activities to deliver the message that we can gain energy and inspiration through rest on a sofa. This past October, ALLOSO successfully concluded its first pop-up exhibition, ‘Inspired Lazybones.’ There, visitors were able to sit on five different styles of ALLOSO sofas to read books or recharge, enjoying time to experience the aesthetics of laziness on a sofa and to find new inspiration.
With the wish that lovers of culture and the arts may rest in even more comfortable spaces and find new inspiration, ALLOSO seeks to connect the value of beautiful spaces and art through ‘Sati,’ its sofa of inspiration. Hoping that sitting or lying on a sofa becomes not merely a moment of rest but a time to draw diverse inspiration through recharging, ALLOSO donated a Sati to the Art Library of the Buk-Seoul Museum of Art, Seoul Museum of Art.
The Art Library of the Buk-Seoul Museum of Art is a specialized art archive newly refurbished to mark the museum’s 10th anniversary, thoughtfully arranged so that visitors can browse more than 10,000 domestic and international art books, various award-winning picture books, and the SeMA curatorial bookshelf. ALLOSO placed the Sati here so that citizens can appreciate artworks in a calm, private space and enjoy a time of deep inspiration. Citizens can comfortably sit on the Sati sofa in the Art Library, where art materials are available, to rest or enjoy culture.
Designed around the concept of ‘another room,’ the ALLOSO Sati placed in the Art Library allows visitors to contemplate or relax in various postures on the sofa. With a clean, square design and a soft yet firm seating feel, it offers a comfort that seems to embrace the whole body the moment you sit down, along with a coziness like being in your own little room, allowing for time of complete focus. In addition, its high backrest and armrests, composed of clean lines and generous cushions, gently wrap around your line of sight, so you can read without distraction in an independent space while conjuring new inspiration and recharging.
ALLOSO, a brand that loves beautiful spaces and art, said that after much thought about how to offer the true value of rest and inspiration through its sofas, it sought to convey a new definition of rest to citizens through ‘Sati,’ which symbolizes the ‘sofa of inspiration,’ and expressed its hope that many citizens will sit on the Sati to recharge in an extraordinary space and draw diverse inspiration.