Noroo Paint's New Campaign
A Variety of Online and Offline Activities
Following the slogan it unveiled this year, '[ ], Raising the Value. Noroo Paint,' Noroo Paint is rolling out the 'Raising the Value' campaign together with its customers.
At the 2022 Noroo Paint Seminar, Noroo Paint proclaimed paint—traditionally seen as a functional material that simply coats surfaces—as a medium that plays a role in elevating value, and announced the slogan. The slogan embodies the company's determination to enhance the inherent value of paint through the value it brings to life and health, transforming both through paint.
The 'Raising the Value' campaign will unfold sequentially across online and offline channels. First, Noroo Paint released the manifesto video 'NO PAINT, NO GAIN,' which captures the philosophy and value behind the slogan, on its official YouTube communication channel 'Paint It Suda.' Three follow-up target videos are scheduled to be released, unpacking the color, eco-friendliness, and functionality that paint brings to our lives through engaging stories and stylish visuals.
After the videos are released, a range of campaign activities will follow, including a digital experiential promotion that lets customers indirectly experience the value philosophy of the Noroo Paint campaign, as well as social contribution initiatives aimed at shifting perceptions of paint.
In particular, the experiential promotion is being carried out in collaboration with Trust's 'THOR CONTAINER,' which has been gaining great popularity at the center of the recent camping boom. THOR is known as a product that can be used durably and safely over a long period, having received certifications from the Ministry of Food and Drug Safety (MFDS) and the U.S. National Sanitation Foundation (NSF). Noroo Paint planned this brand collaboration as the number of campers grew to 7 million amid the COVID-19 pandemic and interest in camping brands rose, centered on the MZ generation.
Noroo Paint said, "Painting is not simply coating; it is a series of processes that raise the value of the buildings around us and allow us to express individuality," adding, "We hope this campaign will serve as an opportunity to boost the pride of those working in the industry."