Workshop invites 25 coatings dealership CEOs in their 20s to 40s

Strengthening the expertise of prospective and new CEOs, a channel to communicate voices from the field

From July 3 to 4, KCC held the ‘2024 KCC Architectural Coatings Academy, Prospective Business Owners Workshop’ at the Lahan Hotel in Jeonju, North Jeolla Province.

Now in its second year following last year, the ‘Prospective Business Owners Workshop’ is a communication program in which KCC conducts various lectures and training sessions together with relatively young coatings dealership CEOs in their 20s to early 40s, and exchanges opinions with head office officials.

This year, KCC invited 25 prospective and new CEOs, providing internal and external instructor training to enhance the expertise needed to operate a dealership and cultivate a management mindset, along with a tour of the Jeonju No. 2 Plant to help them understand the process by which products are manufactured and delivered to dealerships.

In particular, in response to conditions in the field, where demand for small-quantity, multi-variety products has risen significantly as consumers’ tastes and individuality have become more diverse, a range of new products and new systems have been launched this year. The session to introduce and directly experience these drew a strong response. Among them, KCC-SMART is the world’s first AI-based color design system that allows the colors consumers want to be tinted on the spot at a paint dealership. As members of a young generation familiar with AI and digital technology, the participating CEOs took great interest in the KCC Smart system and engaged enthusiastically in the training.

Along with strengthening their expertise through completing the training and touring the plant, the CEOs attending the workshop and KCC officials also took time to share their thoughts with one another. By regularizing the workshop and win-win seminars, KCC plans to continue enhancing the competitiveness of each dealership, while listening to the voices of CEOs across various age groups to seek ways for dealerships and the head office to thrive together.

▲ From July 3 to 4, KCC held the ‘2024 KCC Architectural Coatings Academy, Prospective Business Owners Workshop’ at the Lahan Hotel in Jeonju, North Jeolla Province.