Kyungdong Navien announced that it is adopting a new corporate identity (CI) reflecting its commitment to evolving into a "comfortable living-environment partner" that shares in its customers' lives.
Built on the company's guiding direction as a "pathfinder for energy and the environment," the new CI expresses Kyungdong Navien's aim to lead in realizing the technologies society needs and to contribute to customers' lives. In particular, it presents the company's vision of spreading comfort beyond customers' daily lives to the very environment of the planet we live on, through the harmony of an orange wing—symbolizing energy technology that warms the world on the foundation of upright conviction—and a navy wing, which embodies the will to innovate relentlessly for customers' comfortable living environments and a healthy global environment. In addition, a 36.5-degree upward-rising diagonal line inspired by the initial "K" of Kyungdong captures the company's management philosophy of placing "people" at the center.
Building on this CI change, Kyungdong Navien plans to leap forward as a living-environment company that continually shares in its customers' lives, while maintaining its consistent direction of energy conservation and environmental protection. Just as it recently declared its determination to respond proactively to the Fourth Industrial Revolution when it announced its merger with affiliate Kyungdong Electronics, the company intends to bring about further innovation in living environments amid a rapidly changing business landscape and lifestyle trends driven by the normalization of untact (contactless) living brought on by COVID-19.
With the dangers of climate change once again laid bare by events such as the recent prolonged monsoon season, and a growing consensus that eco-friendly technology development—reducing greenhouse gases and cutting fine dust—cannot be overlooked, the company is resolved to offer "Navien's" own solutions for improving living environments on the basis of eco-friendly technology.
In line with its transformation into a living-environment company, its product brands are also getting a new look. Under the motto "LIVING AND ENVIRONMENT"—reflecting the effort and thought put into making not only customers' warm and safe residential environments but also the planet we live on more comfortable—the company has established "NAVIEN," which embodies its direction of pursuing the right path for energy and the environment, as its flagship brand. Furthermore, it has built out its brand lineup by business area: condensing boilers as "Navien Condensing," hot-water mats as "Navien Mate," and clean ventilation systems as "Navien AirOne."