Signify Korea & Cynexzone
Expanding the Domestic Distribution Sales Network
Signify Korea (formerly Philips Lighting Korea), a global lighting company leading the way in connected lighting, has signed a domestic distribution partnership agreement with Cynexzone, an IT and digital distribution specialist.
Cynexzone, which has now entered into a partnership agreement with Signify Korea, is an IT and digital distribution specialist whose main businesses are PC manufacturing, PC component distribution, security solutions, and the distribution of digital and home appliances. Through this strategic partnership agreement with Cynexzone, Signify Korea expects to expand the domestic distribution sales network for a range of products, including the Philips Hue smart lighting system and UV-C disinfection devices. For its part, Cynexzone is expected to further expand its portfolio in the home appliance distribution business.
Kang Yong-nam, President for the Northeast Asia region at Signify, shared his thoughts, saying, “We are very pleased to have entered into a partnership with Cynexzone, which is growing its influence in the domestic market in the IT and digital distribution sector,” and expressed his hope that “through this partnership, many consumers will have an opportunity to more easily experience our outstanding products, such as the Philips Hue smart lighting system and Philips UV-C disinfection devices.”
Kim Kwang-il, CEO of Cynexzone, expressed his aspirations, saying, “We are delighted to be able to bring Signify’s Philips brand, which is leading the global lighting market, to more consumers in Korea,” adding, “Our top priority is to actively leverage the distribution and sales infrastructure that Cynexzone possesses in order to maximize opportunities for consumers to experience the value of the Philips brand.”
▲ Signify Korea has signed a domestic distribution partnership agreement with Cynexzone, an IT and digital distribution specialist. Signify Korea CEO Kang Yong-nam (right) and Cynexzone CEO Kim Kwang-il