Showcases Strategic Products
Actively Promotes Eco-Friendly Boilers
Kiturami Co., Ltd. (CEO Choi Jae-beom) announced that it successfully carried out strategic product promotions and partner meetings by participating in the '2023 International Trade Fair for Sanitation, Heating, Air Conditioning and Ventilation (ISH China & CIHE)', held over three days from May 11 to 13 in Beijing, China.
Kiturami set up a 234㎡ (about 70 pyeong) exhibition space in the main aisle of Hall E1 at the Beijing International Exhibition Center, where it presented its strategic products and heating solutions tailored to the local Chinese market.
In particular, in line with the Chinese government's 'Mei Gai Qi' (coal-conversion project) policy of switching from coal fuel to gas fuel, the company exhibited 13 strategic products—including condensing gas boilers, low-NOx gas boilers, cascade systems, and gas water heaters—that are drawing increasing interest from Chinese consumers.
The lineup of the 'K1 Condensing Boiler', a strategic product for the Chinese market, was placed at the center of the exhibition space to highlight the advantages and technological prowess of an eco-friendly boiler with outstanding energy efficiency and fine-dust reduction performance.
In addition, flagship products such as the 'K20 Gas Boiler', 'Myeongpum (Premium) Gas Boiler', and 'T21 Gas Boiler' were arranged along the main wall and entrance of the exhibition space, drawing the attention of visitors. Combining excellent performance and eco-friendliness with reasonable pricing, these products are highly favored by Chinese consumers.
The 'Premium Villa-Type Gas Boiler' and the 'Mid-Sized High-Fin Boiler'—models suited to medium-to-large homes and premium residences with powerful heating and hot-water capabilities—also received considerable interest. In addition, the 'Cascade System' and 'Gas Water Heater', which can create a wide range of demand, won favorable reviews from Chinese business partners.
An official from Kiturami Boiler said, "The Chinese boiler market is expected to see a gradual increase in demand for replacing aging gas boilers as well as in the retail market," adding, "Going forward, we plan to expand our market dominance by actively spreading Kiturami Boiler's eco-friendly heating technology and differentiated strengths among consumers in China."