“Check everything at a glance, from information on your nearest dealership to installation examples”
Provides dealership and installation information, and supports dealers’ online sales
Hugreen, Kumho Petrochemical’s building-materials brand, has launched its ‘Hugreen Online Dealership’ service, which allows customers to easily check everything from dealership information to installation examples online.
In line with the DIY interior trend, Hugreen has been expanding its network of new dealerships nationwide every year to broaden points of contact with general consumers. It launched this service to improve accessibility and enhance customer satisfaction by also providing detailed information on dealerships and installations online.
The ‘Hugreen Online Dealership’ service conveniently provides—through the official Hugreen website—detailed dealership introductions, installation examples, and consultation processes that were previously available only offline or by phone. First, through the ‘Find a Dealership’ menu, customers can easily check the location of their nearest dealership, along with the products it handles and the areas it can service, enabling them to choose a dealership that offers the installation service best suited to their needs.
In addition, the ‘Installation Examples’ menu introduces a variety of real installation cases with detailed information on region, floor size, products, and budget, allowing customers to compare them with their own living environment and conditions. Before-and-after installation images are also provided, giving customers an indirect preview of the installation style they want.
Beyond serving customers, the service is also expected to help expand the dealer sales network. Hugreen plans to support online-based sales-network expansion by introducing newly contracted dealerships as the ‘Dealership of the Day’ and connecting customers who want more detailed guidance with consultations.
Heo Kwon-wook, head of Kumho Petrochemical’s building materials business division, said, “Through this service, we hope customers can use Hugreen windows and installation services easily and conveniently,” adding, “We will continue to develop a variety of products and services that reflect changing consumption trends in order to provide customers with a positive brand experience.”
Meanwhile, Hugreen has been rolling out a range of content introducing ‘customized windows’ suited to diverse living environments. In March, it introduced various Hugreen window products to consumers through a GS Shop Shopy Live broadcast, and in May it unveiled its ‘My Custom Windows’ service, which analyzes consumers’ lifestyles to recommend tailored windows.
Kumho Petrochemical’s ‘Hugreen’—a combination of ‘Humanism’ and ‘Green’—is Kumho Petrochemical’s eco-friendly building-materials brand that considers both people and the environment. Placing respect for humanity as its highest value and grounded in a brand philosophy of living in harmony with nature, Hugreen strives to realize a beautiful and comfortable residential culture.
