French trend-forecasting company CARLIN INTERNATIONAL will hold its ‘2020/21 FW Trend Strategy Seminar’ on April 4 in the Event Hall on the 3rd floor of the Textile Center in Samseong-dong.
CARLIN INTERNATIONAL is a world-renowned trend information company headquartered in Paris, France. Each season it publishes 12 different types of trend books, and it provides customized consulting spanning the entire spectrum of industries—including design, architecture, interiors, electronics, fashion, and beauty—covering everything from branding to concept and product development, marketing, and public relations.
Under the theme ‘We present smart and confident future lifestyle trends!’, this ‘2020/21 FW Trend Strategy Seminar’ will introduce △Vision 2021 Mega Trends (VISION 21 IMPULSE) △Lifestyle Trends △2020/21 FW Deco and △Interior Trends + Market Focus. The ‘Mega Trends (IMPULSE)’ that CARLIN INTERNATIONAL forecasts pursue a strategic, cross-cutting approach that encompasses all industry trends, including color, pattern, industrial design, interior decoration, fashion, and beauty.
CARLIN INTERNATIONAL explained, “Based on the social phenomena, design concepts, and colors that influence modern consumers, attendees will be able to examine recent consumer trends pursuing ‘Ultra-personalization’ and strategies for the future through CARLIN’s own four visual and analytical themes,” adding, “The ‘2020/21 FW Trend Strategy Seminar’ will serve as a clear development guideline for a wide range of industries, including fashion, sports, cosmetics, interiors, construction, electronics, automobiles, food, hotels, department stores, advertising, and online content.”
Meanwhile, at the ‘Vision 2020 Mega Trends Part 2’ seminar held last November, △2020 Mega Trends (IMPULSE) and △2020 Spring/Summer Interior Trends were introduced. The 2020 Mega Trends are set against the backdrop of an era that demands fascination and pleasure, seeking a new balance between the expectation of individual pleasure and corporate social responsibility rather than strict restraint over the environment and ethics. As interest in environmental preservation grows, they reflect the behavior of consumers who—having become more sensitive to environmental and ethical issues—pursue ‘economical well-being’ while preserving the environment.