Korean Dance ‘Ilmu’
Painting Performance Planned
Noroo Paint announced that it participated as an official sponsor of the ‘Ilmu’ performance at the Sejong Center, which closed to great acclaim on May 19.
Ilmu is a work that reinterprets, with a modern sensibility, the ritual dance of Jongmyo Jeryeak—a National Intangible Cultural Heritage and a UNESCO Intangible Cultural Heritage of Humanity. From the earliest planning stages it was produced with audiences around the world in mind, and following its 2022 premiere, its Seoul re-staging and New York performance last year, this marks its fourth time on stage.
This performance was the version that was presented at ‘Lincoln Center in New York,’ the heart of the American performing arts. As a domestic performance, it further strengthened its Korean sensibility—for example, modifying the bamboo dance (jukmu) from the original 10-person formation to a 3-person formation—offering audiences an even richer spectacle.
Following the business agreement signed with the Sejong Center in March for the practice of ESG in the culture and arts field, Noroo Paint pledged to pursue a variety of culture and arts initiatives aimed at the audiences and citizens who visit, through eco-friendliness, citizen participation, and standing alongside the underprivileged.
In this sponsorship, as part of their culture and arts agreement activities, the two organizations went beyond simple sponsorship to jointly plan a painting performance embodying the identity and meaning of the production, drawing a strong response from the public who visited the site. The photo zone completed through the painting performance was created together with artist Han Hae-dong, who is receiving great love for his participation in the fine-art audition program Hwa 100.
Han Kyung-won, executive director at Noroo Paint, said, “We are delighted to join as a sponsor of a performance that can spread the values of Korean tradition around the world,” adding, “Going forward, we will take part in various projects based on our color technology capabilities and contribute to promoting Korean culture and arts across the globe.”