High-chroma paint colors bring
fun and emotion to a photo studio
Ahead of last year's Christmas season, the newly renovated self photo studio 'Geureolssajingwan,' created through a collaboration between Noroo Paint and Lotte World, is drawing the attention of the MZ generation.
Located on the 4th floor of Lotte World Adventure, 'Geureolssajingwan' is a self photo studio with around 20 colorful booths and bright lighting, where visitors can capture hip photos that suit the sensibilities of today's MZ generation. Fully equipped with sets and lighting, 'Geureolssajingwan' lets anyone take high-quality photos worthy of a celebrity photo shoot.
At the Lotte World Geureolssajingwan, Noroo Paint's 'Pantone Paint,' which showcases high-chroma colors, was used throughout, designed so that anyone can capture memorable, once-in-a-lifetime photos. Along with the vivid colors, furniture, props, and lighting are also on hand, so even ordinary visitors can create artistic photos with their smartphone cameras. In particular, the Noroo Paint promotional booth is composed of this year's trend colors, conveying the diverse charms of paint and making it the most popular space among visitors.
Joining hands with Lotte World, Noroo Paint has also collaborated on 'Sejelyegyo,' the world's prettiest school and a certified photo hotspot showcased through November of this year, as well as on a Halloween festival.
In addition, Noroo Paint is engaged in various exhibition collaborations, including the Erik Johansson photo exhibition and the Art of Banksy exhibition. Most recently, it collaborated on 'Glow Light,' the 2021 Hollys winter limited-edition lighting goods, continuing its string of distinctive collaborations. As a product that reflects the trends of the MZ generation, which has grown increasingly interested in home decorating, it is gaining popularity by appealing to the sensibilities of young consumers.
Han Kyung-won, head of Noroo Paint's NSDS (Noroo Seoul Design Studio), explained, "Through our collaboration with Lotte World, we aimed to convey to the MZ generation the special joy and happiness that color brings, and going forward we will strive to expand communication with the MZ generation through collaborations across a wide range of fields."