Noroo Paint Draws 2,000 Entrants to Its Event

Eco-friendly calendars & diaries given away

Spreading the values of ESG management

Noroo Paint announced that around 2,000 people entered its 2023 Eco-Friendly Calendar & Diary giveaway event held this past December, with 200 of them ultimately selected.

The event was run simultaneously on Noroo Paint's official Instagram, Naver Blog, and YouTube. The selected customers will receive a Noroo Paint goods set consisting of a desk calendar and a diary.

The Noroo 2023 eco-friendly calendar and diary feature a purple cover that showcases the attractive color sensibility of Pantone Paint. In addition, through a collaboration with illustrator Kim Da-ye—dubbed an icon of the MZ generation—they add a touch of design appeal worthy of serving as interior objets.

Infusing these goods with its brand values and commitment to pursuing ESG management, Noroo Paint used a soybean-oil printing process and eco-friendly paper materials, and applied a paper spring to make sorting for recycling easier. The pages of the calendar also carry encouraging messages that add value to everyday life, signaling a continuation of Noroo Paint's 'Raising Value' campaign.

Last year, Noroo Paint declared the slogan '[ ], Raising Value,' in order to reflect on the meaning of paint as something that raises the value of our surroundings rather than merely coating them, and to create an occasion for boosting the pride of those working in the industry—and it has been carrying out activities to spread this message.