Busan Home & Table Deco Fair — 'The Special Touch of Small Changes'
Anti-viral paint '순&수 V-Guard' and 'Pantone Paint' sponsored
Noroo Paint carried out a Color Planning Hall collaboration at the 2021 Busan Home & Table Deco Fair. Now in its 9th year, the Busan Home & Table Deco Fair is the largest living design exhibition in the Gyeongnam region, held with a total of 200 companies and 400 booths. For this event, Noroo Paint sponsored its COVID-19 anti-viral paint '순&수 V-Guard' and 'Pantone Paint' to create a special booth.
Under the theme 'A Change Toward a Safe Space,' the 2021 Trend Color Planning Hall was styled with the anti-viral paint '순&수 V-Guard.' It was designed based on the colors of the 2021-22 'Cover All Trend Book' by NSDS (Noroo Seoul Design Studio), which analyzes social and design trends each year to propose new colors.
Tile Pink, which offers the comfort of warm light streaming in through a window, is a color that makes a space soft and gentle, delivering a plain and unpretentious atmosphere. Combined with the rattan collection of the furniture brand Hailey, which proposes a cool and refreshing resting space under the sunlight, it achieves a harmony of natural sensibility, allowing one to feel its distinctive warmth and relaxing charm.
Sinumbra Green, with its clear and refreshing sensibility, evokes the pure, cool feeling seen in a lamp made of translucent glass. Together with the parasol collection of the Australian design brand Basil Bangs, it proposes a comfortable rest. The mood and sensibility, like that of a soft gentle breeze blowing, are peaceful.
Another planning hall, realizing the theme 'The Special Touch of Small Changes,' was richly composed with four colors of Pantone Paint and two colors of the anti-viral '순&수 V-Guard' paint. Amid a prolonged period of standstill, it proposed home styles across a total of six moods (Well Life, Home Luxury, Humor & Fun, Story, Trendy, and Excitement). It was noted that the products presented by the participating companies created synergy with Noroo Paint's color styling while helping to elevate the prestige of the exhibition.
Noroo Paint decided to pursue the collaboration because it judged that it could generate synergy with its own technological capabilities at an exhibition that brings together a variety of living styles in one place. The company cited as its reason for participating the opportunity to convey that paint — which creates the most important foundation in interior and home decor — not only provides aesthetic satisfaction but also helps deliver psychological stability.
Previously, Noroo Paint had established an image as a company contributing to the safe operation of exhibitions and fairs by providing full-exhibition color consulting and V-Guard paint support at the 2021 Gangnam Interior Design Week.