Noroo Paint is undertaking a color collaboration project in partnership with exhibition planning company 'Mark&' for 'Life Photo Studio Season 2,' which runs until August 5 at S.Factory in Seongsu-dong.

'Life Photo Studio Season 2' is an upgraded version of 'Life Photo Studio,' which drew attention as one of the hottest exhibitions of 2017. Held at S.Factory in Seongsu-dong, it features 24 photo booths across a dedicated space of 925.4㎡ (280 pyeong). At this event, visitors can capture beautiful, lifelong photos in a special space that friends, couples, and even families can all enjoy together.

Noroo Paint collaborated with the 'Bellissima Design Institute,' which handled the artwork, to decorate the exhibition space with the most impressive colors and art of the year.

Using the high-chroma colors of 'Noroo Pantone Paint,' the booths were designed as diverse and distinctive color spaces optimized for photography, allowing visitors to maximize the deep and rich sensibility of Pantone colors and take home media-art photos reflecting their artistic taste.

In addition, the venue is set up like a real photo studio, with furniture and props as well as professional lighting that always ensures photos turn out well, so visitors can capture life-worthy photos rivaling a celebrity profile shoot using nothing but a smartphone camera.