Official Partner for Three Consecutive Years
Large-Scale Media Art Exhibition
NOROO Paint participated as an official fair partner (Frieze Seoul 2024 Fair Partner) in 'Frieze Seoul 2024,' held at COEX in Seoul from September 4 to 7.
Frieze is regarded as one of the world's three major art fairs, alongside Switzerland's Art Basel and France's FIAC. It selected Korea as a strategic country in the Asian market, where the arts and culture industry has grown rapidly in recent years, and has held exhibitions in Korea since 2022. Together with LG OLED, BMW, and others, NOROO Paint has served as an official partner of Frieze Seoul for three consecutive years since its inaugural edition, and also participated as the paint supply partner for the exhibition hall. Following a review by Frieze's headquarters in London, UK, NOROO Paint was once again selected as the sponsor of the award for the best exhibiting gallery. Officially titled the 'Focus Asia Stand Prize, supported by NOROO,' the award is presented to a winning gallery selected by a special jury of professional curators and directors, and it is a prestigious platform whose sponsors are companies dedicated to advancing the arts and culture industry.
During the event, NOROO Paint installed a large media wall within the exhibition hall so that visitors could directly experience NOROO's original color technology. The media wall screened the spatial art video 'Hongchul Wonderland,' which drew acclaim locally when more than 20,000 visitors attended Milan Design Week (MDW).
A NOROO Paint official said, "It is a great honor to participate as an official partner of Frieze Seoul for three consecutive years," adding, "As a global color specialist, we will continue to actively sponsor a wide range of artistic activities, establishing ourselves as a company that provides cultural and artistic inspiration to customers around the world."