Digital Advertising & Campaign Category
A campaign that spreads the value of paint
Noroo Paint announced that it achieved a double win at the '2022 &Awards (Awards For New Digital Award),' taking home both the Grand Prix, the highest honor, and the Winner award in the Digital Advertising & Campaign category.
The &Awards is Korea's largest awards program in the digital field, organized by the Korea Digital Enterprise Association and officially sponsored by the Ministry of Science and ICT and the Ministry of Culture, Sports and Tourism, among others. In 2022, entries were accepted across a total of 63 fields in two categories, with the final winners announced through a fair judging process.
The Noroo Paint Poster Challenge, which received the top Grand Prix honor, won high praise from the judging panel for its sincere social contribution campaign that raised the value of traditional markets in a fresh way. Reviewers noted that its success stemmed from a campaign message carrying a positive influence, an easy way to participate through a digital site, and the selection of donation recipients who were genuinely in need of help.
The Noroo Atelier campaign, which received the Winner award, earned high scores for being designed to extend the digital experience into an actual offline setting. It was recognized for reintroducing the value of paint to consumers through the campaign and for creating an opportunity to newly elevate the brand's value.
Last year, Noroo Paint declared its slogan 'Noroo Paint, Raising the Value of [ ]' and rolled out integrated online-and-offline marketing (IMC) to enhance the inherent value of paint. The Poster Challenge social contribution campaign and the digital experiential event Noroo Atelier contributed greatly to winning the empathy not only of industry professionals but also of customers.
A Noroo Paint official said, "We are very pleased that our efforts to raise the value of our industry have been reflected in the top honor at the &Awards," adding, "Going forward, the Raising the Value campaign will continue as a set of campaign activities that invite customer participation and resonate with everyone."