First overhaul in seven years serves as a flagship branding channel
Enhanced visual elements and a more customer-friendly platform
Daelim Bath (CEO Kang Tae-sik), Korea's No. 1 bathroom company, has completely revamped and reopened its official website for the first time in seven years, aiming to reflect Daelim Bath's identity and strengthen the site's role as a branding channel that connects customers with the company.
The newly renewed Daelim Bath website focuses on improving convenience features so that users can easily obtain product information, bringing all of Daelim Bath's brands together in one place to provide integrated information.
To this end, Daelim Bath reinforced the site's visual elements by placing images of key products featuring the company's outstanding technology—such as its integrated bidet with automatic flushing—front and center on the website. At the same time, it provides detailed product information through an accurate and intuitive UI/UX (user interface/user experience) design, taking care to help consumers understand the difficult terminology used in the industry.
In particular, alongside the existing standalone Daelim Bath page, the menu now also features Daelim Bath & Kitchen, a total home interior brand, and Daelim Care, a brand specializing in rentals and home care. This allows visitors to view each brand's signature lineup—including new and best-selling products—at a glance, improving consumer access to all of Daelim Bath's brands.
In addition, Daelim Bath analyzed user behavior patterns on its previous website and enhanced interaction so that the screen displays optimally on any device, including PCs, tablets, and smartphones. It also maximized customer convenience by improving category accessibility through features such as product search and document downloads. Through this website overhaul, Daelim Bath is expected to boost corporate credibility and secure high-quality customers.
Meanwhile, in line with the website renewal, Daelim Bath also newly revamped and reopened 'Daelim Mall,' its online shopping mall, as a brand store.