Daelim Bath has won the Grand Prize in the bathroom interior category of the 'Korea's Brand of the Year Awards' for three consecutive years. The winners of this year's awards were selected through a total of 3.8 million online and text-message votes, with customers participating directly in the evaluation.
Now in its 16th year, the '2018 Korea's Brand of the Year Awards' selects the brands that represent each year based on customer brand satisfaction and preference. The awards are hosted by the Korea Consumer Brand Committee and organized by the Korea Consumer Forum.
Through its total bathroom remodeling service 'Daelim Bath Plan,' Daelim Bath has moved away from uniform, one-size-fits-all bathrooms to design spaces tailored to diverse consumer lifestyles, continuously introducing new products while also communicating the value of bathroom spaces through participation in exhibitions and other activities.
This year, the company launched 'Phantom Square,' a bathroom remodeling package product with a modern and upscale atmosphere, and 'Lady Like,' featuring stylish interior design that appeals to women's tastes, both of which have received a strong response. Daelim Bath is also actively leveraging distribution channels such as home shopping, large discount stores, department stores, and online to expand points of contact with consumers.
Building on these achievements, Daelim Bath Plan won the Grand Prize in the bathroom interior category by earning the highest scores in the industry across evaluation indices in each area, including brand awareness and customer satisfaction.
Meanwhile, this year Daelim Bath unveiled the capabilities and know-how it has accumulated over 53 years as a specialized bathroom company through its total home interior brand 'Daelim Dium.' Daelim Dium handles all products related to home interiors, including kitchens, doors and sliding doors, windows, flooring, and lighting.
Daelim Bath, a space remodeling specialist, plans to reestablish itself as a leading domestic total home interior company through Daelim Dium, leveraging its deep understanding of the home, construction expertise, brand trust, and reasonable pricing.
In the early stages of the launch, the company will develop its business centered on construction-oriented interiors such as bathroom remodeling sets as well as kitchens, doors, and flooring, before gradually expanding into areas such as windows, small furniture, and lighting.
Daelim Bath has strengthened construction quality by applying its bathroom construction expertise—such as tile work and in-house faucet manufacturing—to kitchens, while Daelim Dium's design team develops kitchen furniture tailored to consumer lifestyles and trends, meeting a wide range of market demands.