Daelim Bath (President Kang Tae-sik), Korea's leading bathroom company, has been ranked No. 1 in the bathroom remodeling category of the 2019 Korea Brand Power Index (K-BPI) for the third consecutive year.
The Korea Brand Power Index (K-BPI), administered by the Korea Management Association Consulting (KMAC), is a brand diagnostic and evaluation system that indexes brand awareness and loyalty, which influence consumers' purchasing decisions and behavior. To assess the brand competitiveness of domestic industries, one-on-one individual interviews were conducted with some 12,000 consumers nationwide aged 15 to under 60, selecting the No. 1 brand in each of a total of 225 industries.
Named No. 1 for the third consecutive year this year, following last year, Daelim Bath has won strong support from consumers not only for its outstanding quality, built on 54 years of accumulated expertise, but also for its sophisticated designs tailored to consumer lifestyles. As a result, it achieved the industry's highest scores in evaluation indices such as brand awareness and loyalty, once again proving its strength as the No. 1 brand in the bathroom industry.
In particular, Daelim Bath offers stylish products that reflect consumer lifestyles and boasts the industry's largest and finest lineup of bathroom remodeling sets. With luxurious wood and beige colors as its basic concept, 'Natural Baum' upgrades the value of the bathroom to a relaxation space, as if enjoying a rest in the middle of a forest, while 'Lady Like' enhances the elegance of the bathroom space with its sophisticated style and bright colors. By launching such products that captivate consumers' hearts, the company is leading trends in the bathroom industry.
In addition, building on the brand value of a 54-year-old bathroom company, Daelim Bath has launched 'Daelim Dium,' a total home interior brand, and is emerging as a total home interior company spanning bathrooms, kitchens, doors, and flooring. To this end, it has boldly become the industry's first to introduce three years of free after-sales service on all products for customers who use its home remodeling set direct-installation service. Through the expansion and renovation of its directly operated Nonhyeon showroom, the company is enabling more consumers to experience a variety of products firsthand and to enjoy highly satisfying products and services.
A Daelim Bath official said, "This award once again proves that Daelim Bath is the industry's top brand, thanks to high-quality products completed with our unrivaled technology and sophisticated designs that match consumer lifestyles," adding, "Going forward, we will continue to lead the market as the No. 1 company in the bathroom industry, with both stylish products that match consumer lifestyles and superior product capabilities."