Daelim Bath took part in ‘2018 OliveCon,’ a lifestyle shopping convention held at COEX from May 2 to 6, where it exhibited its flagship bathroom and kitchen sets and introduced the latest living trends.
2018 OliveCon is a new-concept lifestyle shopping convention where visitors can experience and purchase kitchen and living trends all in one place. Under the theme ‘Local Roman,’ it showcased the latest food and lifestyle offerings from various regions both in Korea and abroad.
Daelim Bath operated a Daelim DIUM booth within the Highlight Zone, the main feature of the exhibition, presenting home interior trends. In particular, the exhibition unveiled stylish home interior and table styling created in collaboration with Yoo Min-ju, a star pâtissier and the owner of ‘Glamorous Penguin,’ a renowned handmade cake specialty shop in Itaewon, living up to visitors’ expectations. Among the Daelim DIUM kitchens, pâtissier Yoo Min-ju selected the ‘French Blanc White C501’ product and styled a spring/summer season table with her own distinctive sensibility, and also held a baking class.
In addition to the French Blanc White, the Daelim Bath booth exhibited the latest products, including the ‘Phantom Square’ bathroom remodeling package and the ‘Smartlet 8000,’ an ultra-premium integrated bidet unveiled for the first time.
Living up to its nickname ‘Pisa,’ the ‘Smartlet 8000’ drew attention with its bold diagonal design reminiscent of the Leaning Tower of Pisa, and is an ultra-premium product that concentrates Daelim Bath’s 53 years of sanitary ware manufacturing expertise. This product realizes an ultra-slim design technology with a bidet height of just 90㎜, the lowest and first of its kind in Korea, and is equipped with smart functions such as enhanced waterproofing and a built-in human detection sensor. It also comes standard with convenience features found in existing integrated bidets, such as automatic flushing and automatic opening and closing of the seat cover.
A Daelim Bath official said, “We decided to participate because this shopping convention was a great opportunity to show customers directly the various new Daelim DIUM products that reflect the latest lifestyle trends,” adding, “We will continue to promote the product excellence of Daelim DIUM through diverse and engaging marketing activities at points of contact with consumers.”