Total home interior brand 'Daelim Dium' (CEO Kang Tae-sik), together with leading body-care brand 'Happy Bath', is holding a customer-invitation Healing Class project. Held four times a year as part of the two companies' bathroom-culture campaign collaboration, the first class—a family bonding massage class—took place on June 25 at the Daelim Dium Nonhyeon showroom.
The Healing Class project is the second collaboration following the Daelim Dium and Happy Bath space exhibition unveiled this past April on the first floor of AmorePacific's headquarters. In that first collaborative exhibition, Daelim Dium's bathroom packages and Happy Bath's diverse body-care products were displayed together, proposing a new bathroom-culture lifestyle in which consumers can experience true healing.
This class introduced hand-massage techniques that allow family members to bond with one another, using a new Happy Bath product scheduled for release in September. After the class, participants also received 'Happy Bath Zero Percent Bubble Hand Wash', a low-irritation hand wash for use with children, as a healing gift. In addition, participants were able to tour the Daelim Dium showroom and share home interior tips.
One participant who attended the class shared their impressions, saying, "Learning massage techniques to do with my child and getting to try the Happy Bath hand wash product made it a short but relaxing time of healing," and "Through this class, I came to realize anew that even simple physical contact like a massage can bring healing and deepen communication among family members."
A Daelim Dium official stated, "In keeping with the trend where themes such as rest and relaxation are coming to the fore, we plan to steadily hold bathroom lifestyle classes together with Happy Bath throughout this year," adding, "Beyond this event, we plan to continuously plan new bathroom-culture campaigns that increase our points of contact with customers, thereby raising customer satisfaction and brand affinity."