'Healing Therapy' bathroom package, with certified therapeutic benefits

Creating a bathroom space that recharges body and mind through color therapy

'Healing Therapy,' a bathroom interior package from the bathroom specialist THE INUS (CEO Hong Seung-ryeol), has been selected as an Excellent Product Design in the '2021 Good Design Award' product selection competition.

The Good Design Award is Korea's most prestigious design award, hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion each year since 1985. Under the Industrial Design Promotion Act, products are comprehensively evaluated on their appearance, function, materials, economic efficiency, originality, and environmental friendliness, and products recognized for their outstanding design are awarded the 'Good Design (GD)' certification mark.

THE INUS's 'INUS Curation Healing Therapy' was selected as a 2021 Good Design (GD) product in the space design category, having passed rigorous first- and second-round evaluations amid strong competition. In particular, it was recognized for applying three tiles whose therapeutic benefits have been certified by the Korea Color Therapy Association to its product composition, thereby offering interior concepts tailored to consumers' circumstances and tastes.

'INUS Curation Healing Therapy' is a product that lets you create a bathroom space designed to be a place where you can leisurely linger and gain rest and energy. It was launched in two designs: a Sage Green type and an Orange Terracotta type. The 'Sage Green' type color product, which helps relieve tension and restore emotional balance, can be paired with wood-tone upper cabinets and green plants to complete a plant-interior (planterior) bathroom. The 'Orange Terracotta' type creates a lively, positive bathroom atmosphere through the harmony of orange and yellow-beige colors that convey mental ease and abundance.

A THE INUS official said, "This Good Design Award is the result of a combination of THE INUS's design sensibility and the brand philosophy of transforming the bathroom beyond a hygienic space into a place of rest and recharging," adding, "Going forward, THE INUS will continue to set new standards for the bathroom and strive to present products tailored to customers' lifestyles and tastes."

Meanwhile, THE INUS, founded in 1975, is Korea's leading bathroom brand, producing bathroom ceramics, tiles, washbasins, toilets, urinals, faucets, and showerheads. Recently, it has moved beyond producing bathroom products to establish itself as a powerhouse in bathroom remodeling, and it is pursuing another round of growth in the B2C segment on the strength of its innovative technology and high-quality design. In September 2020, it was acquired by E&F Private Equity (E&F PE), a private equity fund (PEF) management firm, and became independent as INUS Co., Ltd.

▲ 'Healing Therapy,' a bathroom interior package from THE INUS, has been selected as an Excellent Product Design in the '2021 Good Design Award' product selection competition. Healing Therapy Sage Green


▲ Healing Therapy Orange Terracotta