2023 Brand of the Year Grand Prize
370,000 Consumers Vote
Now in its 21st year, the ‘Brand of the Year Grand Prize’ is Korea’s largest awards program, hosted by the Korea Consumer Brand Committee and organized by the Korea Consumer Forum. Consumers themselves vote each year to select the brands that distinguished the year, and this year around 370,000 consumers took part in the voting.
In the online voting and one-on-one telephone survey conducted this past July, DESKER was chosen by the greatest number of consumers among the brands nominated in the office furniture category, and after deliberation by the committee it was ultimately awarded the honor of being named a Brand of the Year.
DESKER offers furniture that reflects its users and products that enable high concentration and flexible thinking, and it is expanding as a furniture brand of possibility for beginnings and growth. To resolve the inconveniences customers experience in the existing office furniture market and to give corporate customers a convenient office furniture purchasing process, DESKER launched ‘Biz DESKERS,’ a service exclusively for corporate members, this past January. In July, it launched the ‘Online Planning Service,’ providing professional services such as product explanations, quotation consultations, and furniture layout consulting using a 3D space planner quickly and easily, free from constraints of time and place.
A DESKER official said, “We are delighted that DESKER’s efforts to be a partner in the growth and possibility of a wide range of companies have led to a 2023 Brand of the Year award. We thank the customers who sent us so much love and support that enabled DESKER to take first place in the office furniture category,” adding, “Going forward, DESKER will continue to present products that are highly useful in any space and furniture focused on the essence and the fundamentals, and will create new change in the office furniture market.”