450,000 consumer votes, second consecutive win in the office furniture category

Operates Yangyang Workation, DESKER Lounge Hongdae, and more

DESKER has won the office furniture category of the '2024 Brand of the Year Grand Prize' for the second year in a row.

Now in its 22nd year, the 'Brand of the Year Grand Prize' is Korea's largest brand awards, hosted by the Korea Consumer Brand Committee and organized by the Korea Consumer Forum. Each year, consumers themselves vote to select the brands that have distinguished the year, and this year approximately 450,000 consumers took part in the voting from Korea as well as China and Vietnam.

In the online voting and one-on-one telephone surveys conducted this past July, DESKER received the most consumer support among the brands nominated in the office furniture category. It was then finalized as a Brand of the Year following deliberation by the committee, solidifying its standing as a leading office furniture brand.

DESKER, which offers simple solutions focused on the essentials, has established itself as a brand of possibility—furniture that adapts flexibly to its usage environment and continues to grow together with its users. With functionality centered on the essence and core, along with modern design, DESKER products can be used in a variety of ways, whether for individual work or meetings, and are designed to enhance spatial efficiency—achieving a grand slam by winning the iF Design Award, the Red Dot Design Award, and the IDEA Design Award. For business customers, DESKER offers 'Biz DESKERs,' a service that lets the entire purchasing process—furniture layout, quotes, orders, and payment—be completed with a single click, providing a convenient and transparent office furniture buying experience. In addition, DESKER is leading a new work culture by operating DESKER Yangyang Workation, which proposes a distinctive work experience, and DESKER Lounge Hongdae for people who are growing.

A DESKER representative said, "Thanks to the many customers who trusted and supported DESKER's products, services, and spaces, we were able to win the Brand of the Year Grand Prize for two consecutive years," adding, "Going forward, DESKER will continue activities that convey the value of how we work, growth, and possibility, delivering new experiences."