Premium Built-in Appliances
Full Dacor Product Lineup on Display
Samsung Electronics' luxury built-in appliance brand 'Dacor' officially opened at Samsung Store Lotte Jamsil on August 15. Dacor is expanding its customer touchpoints through premium stores, including Samsung Store Lotte Jamsil, Shinsegae Gangnam, Hyundai Trade Center, and Lotte Main Store.
Located within Lotte Department Store's Jamsil branch — the largest department store in Seoul — Samsung Store Lotte Jamsil has added a 'True Built-in' option that integrates seamlessly with kitchen cabinetry through this Dacor opening. Visiting customers can hear detailed explanations of each Dacor product, including the brand's history, from Dacor specialists, and can experience luxury built-in appliances firsthand. In addition, through one-on-one consultations, customers can compare the products with Samsung Electronics' latest AI appliances and receive recommendations suited to their personal lifestyle.
Dacor's 'T-TYPE Refrigerator' features a spacious refrigerator compartment on top, along with a freezer and a convertible compartment below that can be used according to purpose. The 'Column Refrigerator' maintains the optimal temperature and humidity for each type of food while achieving Energy Efficiency Grade 1. The 'Wine Cellar' meets all the essential elements for optimal wine storage — three independent cooling zones, a humidity sensor, low vibration, UV protection, and an odor filter — further elevating everyday sophistication. Dacor also offers kimchi refrigerators, creating a kitchen tailored to Korean dietary habits while completing a premium interior with a unified design.
Meanwhile, to celebrate the Dacor opening, Samsung Store Lotte Jamsil is introducing events including an online purchase review verification event and special first-come, first-served pricing on renewal opening commemorative display models.