This year's Luxteel design concept, 'Life,' applies digital printing
A reinterpretation of the 'building' and 'space' in a life transformed by COVID-19
Dongkuk Steel has unveiled 'Life' as the 2021 design concept for Luxteel, its premium architectural color-coated steel brand.
The concept 'Life,' which Dongkuk Steel has presented as this year's design, reflects the aim of taking another careful look at, and reinterpreting, 'buildings' and 'spaces' as the prolonged COVID-19 pandemic has limited outdoor activity and increased the time people spend in their homes and offices.
In particular, at this presentation Dongkuk Steel introduced, under the theme 'Hi Digital,' a digital printing color-coated steel from within the Luxteel product lineup that is set to become a new paradigm in the color-coated steel industry. Digital printing color-coated steel is an innovative product that can express designs without being limited by printing rolls or colors—much like a color printer developing a photograph. Dongkuk Steel developed the technology, a first in Korea, in 2018, began full-scale production in 2020, and offers it as a product that can be used as an exterior material.
For one week beginning April 7, Dongkuk Steel held its '2021 Color-Coated Steel Design Trends and New Product Presentation' for its executives and employees in a non-face-to-face, online format, unveiling the design concepts of its flagship premium color-coated steel brands, 'Luxteel' and 'Appsteel.' Going forward, Dongkuk Steel plans to expand its audience to external customers and introduce its strategic products in sequence.
At this presentation, Dongkuk Steel presented 'Life' as the 2021 design concept for Luxteel, its color-coated steel for premium architectural interior and exterior materials, expressing it through three themes: △Hi Digital △Touched Star △Hidden Treasure. The 'Hi Digital' theme focused on the design of digital printing color-coated steel products, while the 'Touched Star' theme featured designs that add texture to vivid patterns to emphasize the inherent beauty of steel products. The 'Hidden Treasure' theme carefully reselected and introduced designs that had already been developed and produced but had remained hidden and never seen the light of day.
The 2021 design concept for Appsteel, the premium color-coated steel for home appliances, took as its keyword 'Love your Home'—capturing reflections on the lifestyle changes brought by COVID-19—and presented three themes: △Soft Modern △Urban Forest △Dream Glow. The 'Soft Modern' theme features designs with calm, warm colors and textures suited to home interiors. The 'Urban Forest' theme realized designs that bring out the raw textures of primal materials such as stone, plaster walls, and wood, while the 'Dream Glow' theme presented designs for laminar products that apply the latest market trends.
Dongkuk Steel, which boasts world-leading competitiveness in color-coated steel, has held these presentations annually since 2019 to lead color-coated steel design trends and introduce new strategic products. Starting with this design presentation, Dongkuk Steel intends to continue strengthening its sales capabilities—including rolling out non-face-to-face promotions at home and abroad—to reinforce its strategy of establishing an unrivaled lead in the color-coated steel business.