Recognized for user-friendly UI/UX design and consumer-tailored content
Plans to continue striving to provide customer-oriented services
Dongwha Enterprise (CEO Chae Kwang-byung) announced that it won the Grand Prize in the interior category at the 'Web Award Korea 2024.'
Web Award Korea is Korea's most prestigious website evaluation and awards ceremony, which selects and honors innovative and outstanding websites. A panel of 4,000 internet experts evaluates websites across 18 indicators in six categories, including design, content, and service. The website of Dongwha Enterprise's flooring brand 'Dongwha Natural Flooring' was recognized for its user-friendly UI/UX (user interface/experience) design. It was praised for its intuitive menu and button layout, which allow users to quickly find the information they want. In addition, its responsive web design provides a consistent user experience across a variety of devices. Its consumer-tailored content was also well received. Beyond product information, the Dongwha Natural Flooring website offers services such as AI product recommendations, quote estimates, and online housewarming tours. This expands customers' opportunities and experiences to try out products. Choi Sik-heon, head of Dongwha Enterprise's Marketing Service Division, said, "This award has further solidified our position as a customer-friendly company in the interior industry," adding, "We will continue to provide differentiated services through our website to enhance consumer satisfaction going forward."
Now in its 21st year, Web Award Korea is hosted by the Korea Internet Professional Association (KIPFA) and sponsored by the Korea Internet & Security Agency, the Korea Institute of Design Promotion, the National Information Society Agency, and the National IT Industry Promotion Agency.
Meanwhile, Dongwha Enterprise, founded in 1948, is a global company engaged in the board and chemical businesses. It produces medium-density fiberboard (MDF) and particle board (PB), leading the domestic board market, and it entered the building materials business by establishing Korea's first laminate flooring factory, achieving vertical integration of its operations through the production of high-value-added products. Since the 2000s, it has expanded overseas in earnest, establishing itself as a global leader in the industry.
▲The website of Dongwha Enterprise's flooring brand 'Dongwha Natural Flooring' won the Grand Prize in the interior category at the 'Web Award Korea 2024.'