Ranked No. 1 in the Wood Flooring Category
Trend Leadership and Eco-Friendliness
Dongwha Enterprise (CEO Chae Kwang-byung) announced on January 7 that its building-materials brand ‘Dongwha Natural Flooring’ was ranked No. 1 in the wood flooring category at the ‘2025 Korea First Brand Awards.’
The Korea First Brand Awards is the nation’s largest brand awards ceremony, selecting and honoring brands with high consumer satisfaction. This year, a total of 320,000 consumers participated in evaluating customer expectations and brand satisfaction.
Dongwha Natural Flooring was selected as No. 1 in the wood flooring category in recognition of its trend-leading products. It leads interior design trends by introducing a wide range of sizes and patterns. Last year, it successively launched △the large wall panel ‘Signi Wall,’ △two types of the wide & long-plank flooring ‘Max,’ and △three types of the tile-format flooring ‘Square.’ Its eco-friendliness was also highly praised. All products use only eco-friendly materials with a formaldehyde emission level of 0.5 ㎎/ℓ or less. Free from concerns about harmful substances, they contribute to creating a healthy and comfortable living environment. In addition, the company solidifies consumer trust by operating ‘Care Flow,’ a flooring care service that takes full responsibility for everything from inspecting the floor’s condition before installation to after-service management.
Chae Kwang-byung, CEO of Dongwha Enterprise, said, “It is an honor to receive such a meaningful award chosen directly by consumers,” adding, “We will continue to strive to meet consumer expectations by providing the highest-quality products.”
Meanwhile, the Korea First Brand Awards, hosted by the Korea Consumer Forum, selects outstanding brands across various fields—including companies and individuals—every year, and this year marks its 23rd edition.
▲Chae Kwang-byung, CEO of Dongwha Enterprise (right), poses for a commemorative photo at the 2025 Korea First Brand Awards.