Hanssem Mall to feature furniture, household goods, remodeling and more
Hanssem Rehaus style package 'Super White' to headline first broadcast
Hanssem Co., Ltd. (Chairman and CEO Kang Seung-soo), a comprehensive home interior specialist, has launched 'Saem LIVE,' a channel that allows the company to broadcast 'Live Commerce' on its own online mall 'Hanssem Mall (mall.hanssem.com),' and featured its Hanssem Rehaus style package in the first broadcast.
'Live Commerce' refers to an online channel that introduces and sells products through real-time video streaming via platforms such as the web and applications. Unlike TV home shopping, its major advantage is that it enables two-way communication with viewers through a chat window. In addition, as non-face-to-face consumption has become part of everyday life amid the recent spread of COVID-19, the 'Live Commerce' market—estimated at 3 trillion won last year—is growing rapidly, with projections reaching 8 trillion won by 2023.
Since February of last year, Hanssem has also conducted roughly 10 live broadcasts across various online distribution platforms, presenting its children's room furniture, living room furniture and more. With strong consumer response—including an average of over 10,000 viewers per broadcast—the company launched its own 'Live Commerce' channel, 'Saem LIVE,' on its online mall 'Hanssem Mall.'
Hanssem will air 'Saem LIVE' broadcasts every Wednesday, and plans to offer everything from the furniture and household goods it operates to remodeling package products such as kitchens and bathrooms. In the first 'Saem LIVE' broadcast on February 3, the company presented the Hanssem Rehaus style package 'Super White,' available for construction from 990,000 won per pyeong, under the theme of 'a home where you can enjoy both work and rest at the same time.'
Various benefits are also being offered to commemorate the first broadcast following the launch of 'Saem LIVE.' Every customer who books a consultation through the broadcast and visits a store will receive a 'Bergstroeff Vino IH Frying Pan,' and all customers who sign a contract of 1 million won or more and have it installed will receive a 'Royalminster Smart Induction' cooktop worth 290,000 won and a 'Versace Crema 4-Piece Pot Set' worth 360,000 won.
Hanssem's 'Live Commerce' broadcast 'Saem LIVE' allows viewers to receive an alarm in advance before each broadcast through the 'Hanssem Mall' mobile application, and it can also be accessed on the PC version of 'Hanssem Mall (mall.hanssem.com).'
Kim Jong-pil, head of the O2O Support Department who oversees 'Saem LIVE' at Hanssem, said, "In line with the growing demand for live commerce amid the recent trend toward non-face-to-face consumption, Hanssem has launched its own live commerce channel, Saem LIVE," adding, "Through Saem LIVE, we will continuously present all of the home interior products Hanssem operates in a way that is close to consumers, and further develop it into Korea's leading living-focused live commerce channel."
▲ Image of the Hanssem Rehaus style package Super White featured in the first broadcast of Hanssem's Saem LIVE.