Samsung C&T's Construction Group announced that it has applied the new Raemian BI (Brand Identity), unveiled this past May, to two complexes scheduled for occupancy in the third quarter.
The complexes in question are Raemian Urban Vista (Bucheon Songnae 1-2 Redevelopment), which begins occupancy this month, and Raemian La Classy (Samseong-dong Sanga 2nd Reconstruction), which is scheduled for occupancy in September.
Raemian Urban Vista is a complex located in Songnae-dong, Bucheon, Gyeonggi Province, comprising 8 buildings up to 29 stories above ground with a total of 831 households, while Raemian La Classy is a complex being built in Samseong-dong, Gangnam-gu, Seoul, comprising 7 buildings up to 35 stories with 679 households.
The new Raemian BI inherits the distinctive colors and forms of the existing BI while strengthening its future-oriented image and scalability. Like the existing BI, the new Raemian BI retains Raemian's signature three lines and colors, but changes the Chinese-character notation of Raemian to an English notation (RAEMIAN).
Meanwhile, in May, Samsung C&T announced Raemian's new vision, 'Life Companion,' stating that Raemian will move beyond providing products and services to become a brand that shares in customers' everyday lives.
▲ Raemian Urban Vista with the new BI applied