LEDVANCE is running an 'OSRAM Smart+ Lamp' pop-up store through August 11 at the Gangnam branch of Seres Home, an eco-friendly solid-wood furniture brand located in Nonhyeon-dong, Seoul.
Jointly presented by LEDVANCE and Seres Home, this pop-up store is designed around the theme of a café-like home, in line with recent trends such as home-focused Instagram feeds ("jipstagram") and home cafés. By combining LEDVANCE's smart lighting, the 'OSRAM Smart+ Lamp,' with Seres Home's eco-friendly furniture, the store showcases harmonious interiors that blend lighting and furniture, along with appropriate lighting installation methods for different spaces. In particular, LEDVANCE demonstrates the wide range of applications for smart lighting by installing it in various locations such as ceilings, floor lamps, and wall lights, and also offers consumers the chance to experience how to conveniently and easily control a product's power, color, and brightness using a smart device.
LEDVANCE's 'OSRAM Smart+ Lamp' is a product that lets users conveniently control lighting through a smart device. In addition to turning the light on and off, users can adjust its brightness and freely change it to any of 16 million lighting colors according to their settings. Seres Home is an eco-friendly furniture brand born from the combination of North American natural solid wood and the craftsmanship of Italian artisans. Using paint made from oils extracted from German natural materials, it gives furniture Korean and refined color tones, pursuing a safe and healthy lifestyle.
A LEDVANCE official said, "We decided to run this pop-up store to offer consumers not only the chance to experience smart lighting but also interior information on how lighting and furniture come together," adding, "Through continuous research into consumers' lifestyles, we will strive to present innovative lighting products for a more comfortable life."
A Seres Home official said, "Seres Home's design philosophy is to pursue simplicity and naturalness while finding a sense of luxury within them," adding, "In keeping with the lifestyles of consumers who seek high quality, we are reaching out to consumers with better materials and better quality, and we hope this pop-up store will be an opportunity for consumers to feel the authenticity of Seres Home even more."