10-Year Extension with ams OSRAM
Exclusive License Expanded
Global lighting company LEDVANCE has announced that it has extended its global brand partnership with ams OSRAM (hereinafter OSRAM) for another 10 years.
Since 2016, LEDVANCE has served as the exclusive license partner for the OSRAM and SYLVANIA brands in OSRAM's general lighting segment.
With this partnership extension, LEDVANCE will retain the exclusive license for the OSRAM brand, as well as the exclusive license for SYLVANIA in the United States and Canada, for the next 10 years. In addition, this extension expands the exclusive license to cover OSRAM-branded luminaires and smart lighting products in all regions except China.
Aldo Kamper, CEO of OSRAM, said, “LEDVANCE, which has collaborated with OSRAM for many years in the general lighting field, is the ideal partner to grow the OSRAM brand worldwide,” adding, “OSRAM is a strong brand that consumers around the world have trusted for a long time, and through this partnership extension we will demonstrate the enduring value of the OSRAM brand.”
On the occasion of this global brand partnership extension, LEDVANCE plans to showcase a wide range of OSRAM-branded product lines through both online and offline platforms.
Meanwhile, LEDVANCE is a global lighting company that shares its history with ams OSRAM, which boasts a tradition of more than 110 years. Spun off in 2016 under the name “LEDVANCE,” the company has been expanding its reach across various lighting businesses and contributing to the development of the Korean lighting market. While maintaining ams OSRAM's outstanding technology, quality, and brand value, LEDVANCE responds proactively to a rapidly changing market as a specialized lighting organization. Its product categories range from traditional lighting such as fluorescent lamps to next-generation lighting technologies including LED lighting and LED luminaires, EC (electronic components), and smart lighting.