LEDVANCE's lamp brand "OSRAM" has been selected for the 2018 Brand of the Year Grand Prize.
The "Brand of the Year Grand Prize," hosted by the Korea Consumer Forum, aims to select brands that have delivered the greatest value to domestic consumers, enhancing their excellence and value to help strengthen brand competitiveness. This year, the top brand in each category was chosen based on 100% consumer voting among some 1,400 brands across 14 categories, including ICT, home appliances, health, education, finance, shopping, dining out, and food. In the lighting category this year, LEDVANCE's "OSRAM" brand earned the honor.
Spun off in July 2016 from OSRAM, which has a 110-year history, the German global lighting company LEDVANCE uses different brands according to product category: "OSRAM" for lamps, "LEDVANCE-OSRAM" for LED luminaires, and "LEDVANCE" for LED modules & drivers.
Among these, "OSRAM" is one of the world's most renowned lighting brands, with a history that began in 1906 when the "OSRAM" trademark was registered in the trademark register of the German Patent Office in Berlin.
In Korea, OSRAM lamps were launched in 1987, and today LEDVANCE, which was spun off from OSRAM, is responsible for supplying OSRAM lamps. Last year also marked the meaningful milestone of the 30th anniversary of the "OSRAM" lamp's launch in Korea.
Its flagship products comprise a diverse lineup, including the smart lamp "Osram Smart + Lamp," as well as the "Osram LED Classic Lamp," "Osram LED Value Stick," "Osram Vintage 1906 Lamp & Filament Lamp," "Osram LED High Wattage Lamp," and "Osram Dulux L LED."