Royal & Company (CEO Jung Hoon), a leader in bathroom culture, announced that it is running a ‘Bathroom New-Modeling Promotion’ to celebrate the launch of its premium bathroom line ‘2021 Royal Commbath’.
Whereas conventional remodeling amounted to little more than repairing and refurbishing aging homes, the ‘Bathroom New-Modeling’ proposed by Royal & Company goes beyond mere advances in remodeling technology to offer a new interior trend that considers hygiene and health as well.
Reflecting an interior trend focused on hygiene and health, Royal & Company has newly launched its premium line ‘2021 Royal Commbath’. Its ‘Royal Baro Sterilizing Water’ function converts running tap water into sterilizing water as it is dispensed, eliminating 99.9% of the five major bathroom bacteria. Another distinctive feature is the application of clean-coated ceramics as a hygiene and health-care solution. Royal Commbath is available in three versions—RX2, RX3, and RX4. In particular, the RX4 features a bespoke design that allows color combinations to be tailored to the consumer’s taste.
To mark the launch of Royal Commbath, Royal & Company is running a consultation promotion for customers interested in bathroom new-modeling. Consultations are available through the Royal & Company customer center and its online store. Product experiences and in-person consultations are available at the ‘Royal Lounge’ showroom in Gangnam, Seoul, and at ‘Royal X’, the outlet located in Hwaseong. Among customers who complete a consultation, 200 will be selected by drawing to receive a Starbucks gift voucher.
An advertising video sharing event, timed to the launch of Royal Commbath, is also being held. Simply share the Royal Commbath campaign video on your personal social media with the required hashtags, and leave the URL as a comment on the event page of the company’s online store. Through a drawing, 200 people will receive a Baskin-Robbins gift voucher.
Customers who purchase Royal Commbath during the promotion period can receive Royal & Company’s popular models—the ‘Swan Sink Faucet’ and the ‘Premium Bidet’—as gifts, depending on their purchase amount. The promotion runs until June 30, and more details can be found through the Royal & Company online store.
Lee Tae-kwon, Sales Representative at Royal & Company, said, “This promotion was designed to give consumers with a strong interest in remodeling the chance to experience Royal Commbath, and to reward purchasing customers with generous benefits,” adding, “As a company leading bathroom culture, Royal & Company will make wide-ranging efforts to communicate continuously with its customers.”