Running through November 9, showcasing top-of-the-line mattresses
SK Magic operated a ‘Mattress Pop-up Store’ at IPARK Mall in Yongsan through November 9. At the event, visitors could experience a wide range of mattresses firsthand, including premium beds with top-of-the-line specifications and the Walkerhill mattress, and every customer who received a consultation was given a voucher for ‘Ansim OK Service,’ a specialized mattress care service.
At the pop-up store set up in Living Park on the 4th floor of IPARK Mall, visitors could experience and compare various types of mattresses, including premium beds with top-of-the-line specifications, the Walkerhill mattress, and the Eco Hue Special Plus. An exhibition space was also arranged where visitors could see SK Magic's key products—such as water purifiers, food waste disposers, and air purifiers—all in one place.
Visitors could directly compare and experience top-of-the-line mattresses—the same models used in the Ambassador Suite, Royal Suite, and Presidential Suite guest rooms at the actual Walkerhill Hotels & Resorts. ‘Ansim OK Service,’ a professional in-home management service that includes mattress cleaning and sterilization, was also demonstrated, and consultations and contracts were handled on-site.
Generous benefits were also prepared for visiting customers. Every customer who received a consultation was given a free voucher (one use) for ‘Ansim OK Service,’ a specialized mattress care service, and through a raffle among consultation customers, generous gifts such as Walkerhill Hotels & Resorts gift certificates and diffusers were awarded.
An SK Magic official said, “We planned this event to provide an opportunity to directly compare, experience, and purchase a variety of products, including premium beds with top-of-the-line specifications on par with luxury hotels and the Walkerhill mattress,” adding, “As a lifestyle subscription company, we will continue to work even harder to deliver an optimized Consumer eXperience (CX).”
Meanwhile, in its efforts to provide an optimized customer experience, SK Magic unveiled its brand experience space ‘It's Magic’ last year, followed by a ‘Shop in Shop’ experiential store linked with SKT outlets. The company is also accelerating efforts to enhance the customer experience using digital technologies, including the introduction of a VR-based website and an e-catalog.