Stanley Black & Decker: Five brands now available for fast, easy online purchase
Members receive a 3% discount coupon on purchases of KRW 30,000 or more after signing up, and more
Stanley Black & Decker Korea (CEO Hong Seong-wan), the world's largest tool company, has launched 'TOOLO,' an official multi-tool brand shop where customers can find products from a total of five of its own brands in one place—an industry first. To celebrate the launch, the company plans to hold a large-scale event for every customer who purchases products through 'TOOLO.'
'TOOLO,' the first multi-tool brand shop in the tool industry, is Stanley Black & Decker's official online mall where customers can compare and purchase the company's brand products at a glance. Alongside DEWALT, the premium power tool brand for professionals, customers can also find Stanley, Black & Decker, LENOX, and IRWIN products all in one place. As an online mall operated directly by the head office, it also offers a wide range of benefits to customers. Customers who purchase products on 'TOOLO' can take advantage of the various services under 'Total Care,' Stanley Black & Decker's exclusive after-sales service, and a pickup service that allows customers to receive products purchased on 'TOOLO' directly at the DEWALT Customer Experience Center is also scheduled to launch within the year.
To mark the launch of 'TOOLO,' Stanley Black & Decker is simultaneously offering generous membership benefits and a large-scale event. First, customers who sign up receive, as standard, a 3% discount coupon usable on purchases of KRW 30,000 or more, a birthday coupon, and free shipping benefits.
A launch commemoration event for purchasing customers is also underway. The first is an event that awards prizes based on purchase order. The 100th customer to purchase a product on the online mall will receive a Stanley V20 FATMAX power tool (charger and battery included) as a prize, the 200th customer will receive a DEWALT tool box, and the 300th customer will receive a Black & Decker cordless stick vacuum cleaner that can be easily used anytime, anywhere.
The second purchasing-customer event is a prize giveaway by purchase amount tier, offered on a first-come, first-served basis. Customers who purchase products on 'TOOLO' will receive a DEWALT desk calendar and sticker set on a first-come, first-served basis, and customers who purchase KRW 200,000 or more will receive a limited-edition USB in the form of a DEWALT tool box, also on a first-come, first-served basis.
In addition, prizes will be awarded through a drawing to all customers who purchase products on 'TOOLO.' Through the drawing, the company will give away a PlayStation 5 (1 winner), a one-night, two-day accommodation voucher for the Signiel Hotel (1 winner), AirPods Pro in a DEWALT limited-edition case (3 winners), and a Stanley hand tool set (30 winners).
On top of this, the company will also run a participatory game event called 'Challenge! TOOLO Tool King!,' where simply taking part guarantees a 100% chance of receiving a gift. Anyone can easily participate in the event by accessing the game page and clicking the challenge button. Customers who take part in the game will be treated to an abundance of gifts, including a GS25 convenience store gifticon, a TOOLO 3% discount coupon, or one randomly selected product from the DEWALT, Stanley, or Black & Decker brands.
Hong Seong-wan, CEO of Stanley Black & Decker Korea, said, "We launched the official multi-tool brand shop 'TOOLO' to introduce our brands' diverse products to job sites and general workers who need tools, and to help them easily find and purchase the products they want," adding, "As a leading tool company beloved by many people in Korea, we will strive to provide differentiated benefits for customers who choose our brand products."