Samsung Electronics: 3,300 units a day
A diverse product lineup
Samsung's Wind-Free air conditioner has surpassed 9 million cumulative units sold in the domestic market. Since the launch of the Wind-Free air conditioner in 2016, this amounts to roughly 3,300 units sold every day for more than seven years.
In 2016, the Wind-Free air conditioner revolutionized the air conditioner market with comfortable, draft-free Wind-Free cooling for the first time in the world, presenting a new cooling paradigm, and its technology and performance have evolved every year.
In 2023, Samsung further broadened consumer choice by launching the window-type 'BESPOKE Wind-Free Air Conditioner Window Fit,' the new-concept home multi product 'BESPOKE Wind-Free Air Conditioner Fit Home,' and the 'BESPOKE Wind-Free System Air Conditioner Infinite Line,' with many highly energy-efficient models included. In particular, this year the share of sales of household Wind-Free air conditioner models with a Grade 1 energy efficiency rating has exceeded half.
Every model of the 2023 'BESPOKE Wind-Free Air Conditioner Gallery' earned a Grade 1 or 2 energy efficiency rating, and Samsung also released an energy-saving model with cooling efficiency 10% higher than the minimum standard for a Grade 1 energy efficiency rating. Every model of the 'BESPOKE Wind-Free Air Conditioner Window Fit' and the household 'Wind-Free System Air Conditioner' also carries a Grade 1 energy efficiency rating.
Using the 'AI Saving Mode' via SmartThings can reduce power consumption by up to 20%. The number of air conditioners with AI Saving Mode activated is growing rapidly, currently more than doubling compared with December of last year.
Meanwhile, through August 31, Samsung Electronics is offering cashback or point benefits worth up to 600,000 won when customers purchase a 2023 Wind-Free Air Conditioner Gallery model at offline stores such as Samsung Store, department stores, and electronics retailers.