Strengthening communication with customers
Integrating multimedia content
LG Electronics has launched a new corporate media platform, ‘LiVE LG’ (live.lge.co.kr), to strengthen its communication with customers.
The name ‘LiVE LG’ conveys the meanings of ‘life,’ ‘being alive,’ and ‘real-time service.’ The lowercase ‘i’ represents ‘me’—the individual living a better life together with the LG brand.
The new platform serves as a content hub. It brings together the ‘Newsroom,’ which provides LG Electronics’ official press releases, as well as multimedia content such as card news, videos and infographics that had previously been published separately on blogs, Facebook and other channels. A convenient menu also lets users browse each type of content all in one place.
‘LiVE LG’ is oriented toward content that supports customers’ ‘better life.’ Its content is wide-ranging, covering advanced technologies in home appliances and IT, the latest product news, corporate social responsibility and new lifestyles.
In particular, the ‘Just Click’ section—where an LG Electronics employee who works as a YouTuber roams around the company—plans to regularly feature on-site vlogs starring employees themselves, as well as interviews with staff and executives.
Noting that about 70% of the customers who used to visit its corporate blog accessed it via smartphone, LG Electronics built the media platform with a responsive design optimized for mobile devices.
LG Electronics has applied a search-optimized intro page to ‘LiVE LG.’ When customers access the site, they are greeted by a clean opening screen that displays the most popular keywords among visitors as hashtags. Customers can choose either the main page, which allows content to be viewed intuitively, or the intro page as their opening screen.
Customers who sign up for the newsletter can receive an email with the latest news from LG Electronics’ media platform every two weeks.
An LG Electronics official said, “We are continuously strengthening our communication so that customers can encounter LG Electronics’ diverse and distinctive content more conveniently and enjoyably.”