Milwaukee Holds ‘Milwaukee RED EXPRESS’

Milwaukee held the ‘Milwaukee RED EXPRESS’ over three days from June 19 to 21, in Namyangju, Guro, and Daejeon. The Milwaukee RED EXPRESS, which tours the country and lets visitors experience its products, is held every month.

At the Milwaukee RED EXPRESS, the ‘Milwaukee RED Truck’ made its debut, allowing customers to see even more products—including 12V and 18V power tools, hand tools, and accessories—at a glance.

The event also offered a variety of activities, such as product demonstrations and a roulette game. The ‘Milwaukee RED Truck’ can be seen at the Milwaukee RED EXPRESS.

Meanwhile, Milwaukee has launched a new, highly durable carbide reciprocating saw blade. Offering up to 30 times greater durability than conventional wood-cutting reciprocating saw blades for a longer product life, this new product provides the optimal solution for cutting nail-embedded wood and high-strength composite materials.

To strengthen communication with consumers, Milwaukee has begun running bus, subway, and electronic billboard advertisements in major areas of Busan and Daegu. These advertisements will run until December 31 this year, and a related event is under way at the Milwaukee Tool Cafe.

In addition, Milwaukee is running a promotion through July 31 in which buyers of the ‘18V FUEL Brushless 4-inch Angle Grinder’ (M18 CAG100X-602X, M18 CAG100X PDB-602X), designed to fit the physique of Korean users, receive a mobile fuel voucher.