Selected for the 2021 national flagship co-brand 'Brand K'

An outstanding, domestically produced small-business product supported by the Ministry of SMEs and Startups

The 'Calm:Forte 830' from Baekjo Sink Co., Ltd., a company specializing in stainless steel sink bowls, has been selected for the national flagship co-brand 'Brand K.'

'Brand K' is a program that grants the national flagship trademark 'Brand K' to consumer products from small and medium-sized enterprises that have excellent products but struggle to enter overseas markets due to a lack of brand recognition, supporting their sales channels through promotion and marketing. On May 13, the Ministry of SMEs and Startups announced the final selection of its third round of Brand K products.

Baekjo Sink's newly selected 'Calm:Forte 830' is a top-tier, premium-quality hybrid sink bowl that combines a modern yet elegant square design with cutting-edge technologies. As standard, it features a Quiet function that reduces dishwashing noise, along with a scratch-resistant special material treated with a double embossing. On top of this, a Goni Clearing coating has been added to prevent contamination not only from dish detergent but also from food residue, keeping the sink bowl clean throughout all four seasons. In 2020, it was selected for the Good Design (GD) Award and the Pin Up Design Award, earning recognition for its aesthetic beauty, practicality, and design philosophy.

Recently, as the prolonged COVID-19 pandemic has fueled trends of home cooking and mukbang (eating shows), demand has grown among consumers who compare the design and functionality of sink bowls when making their choice. As a result, the popularity of the 'Calm:Forte 830' is on the rise in the domestic market both online and offline, and the product is also drawing attention overseas.

A Baekjo Sink official said, "It is an honor that a product developed with the utmost dedication of all Baekjo Sink executives and staff—one that could be called the culmination of 58 years of refined technology—has been selected as a national flagship brand," adding, "With the government's active support and policies behind us, we will showcase our outstanding design and technological capabilities in overseas markets and accelerate our global expansion as a K-sink bowl."

▲ Baekjo Sink's 'Calm:Forte 830'