EL Enterprise Co., Ltd. Launches Sensor and Filter Products, Expands Supply of ‘VOREL’ Brand at Home and Abroad
Amid a period in which the vast majority of manufacturers are struggling to run their businesses due to the worldwide impact of COVID-19, EL Enterprise Co., Ltd., a domestic manufacturer of bathroom products, is drawing attention for demonstrating the underlying strength to break through the times through aggressive investment and relentless new-product development.
EL Enterprise Co., Ltd. (CEO Ko Young-min) plans to roll out 25 new products in stages this year. Having invested KRW 1.5 billion in mold production alone last year, EL Enterprise is putting its weight behind aggressive product development, and its strategy is to further strengthen its position in the domestic and overseas bathroom markets by launching differentiated products under the ‘VOREL®’ brand, which enjoys even greater recognition in overseas markets than at home.
Its most notable move is establishing the standing of ‘VOREL,’ a comprehensive bathroom brand, through new-product launches. A lineup of functional products that put differentiation at the forefront will be unveiled, including new products in the ceramic and sensor segments—the company’s areas of specialized manufacturing—as well as filter products designed with hygiene and health in mind. Just as the name ‘VOREL’ signifies that ‘VOR,’ the god of creation in Greek mythology, works through ‘EL’ to create something new that does not exist in the world and thereby benefit the world, EL Enterprise’s product development is grounded in differentiation and innovation. In particular, the company’s strategy is to actively pursue marketing to build a nationwide sales network by expanding its business approach—which until now has been centered on OEM supply—into supplying products under the ‘VOREL’ brand. At the same time, it is also pushing to expand the overseas markets of the VOREL brand, whose product quality has already been recognized in the Middle East, Vietnam, and elsewhere. Since last year, EL Enterprise has completed bathroom sets required for homes—including all-in-one multi washbasins and faucet fittings—and has been specifying its products for apartments overseas. Last year, three VOREL brand stores covering Vietnam and Cambodia were opened, and the number is set to grow to 50 this year. Leveraging stable quality and service as its competitive edge, EL Enterprise operates overseas branches in Vietnam, Indonesia, the Middle East, Japan, India, and other countries.
New products in the sensor segment include an electronic urine detector, a button-type faucet, a dual-sensor automatic faucet, and a self-powered temperature-display bathtub storage shelf. Founded in 2006, EL Enterprise has, since its inception and on the basis of its accumulated technology, specialized in producing ceramic discs, ceramic cartridges, sensor-type automatic faucets and various detectors, and thermostatic valves, and its product quality has already been recognized in domestic and overseas markets. The ‘dual-sensor automatic faucet’ has sensing units positioned at the front and top; the front unit operates upon detection, while the top unit dispenses water continuously for 30 seconds (adjustable) upon detection, thereby improving on the inconvenience of conventional automatic faucets, which stop dispensing water when an object leaves the sensing area. The novel-concept ‘button-type faucet,’ operated by pressing a handle, is designed for simple use and is suited to places with frequent foot traffic, such as public restrooms and highway rest stops.
New products in the filter segment include a shower storage shelf with a tap-water filtering function and an Ionite filter showerhead. The ‘shower storage shelf with a tap-water filtering function’ allows storage of bathroom items such as soap and shampoo, improving space-utilization efficiency, and with a versatile design that suits any installation location, it is an essential bathroom item for a modern society that pursues minimalism. The ‘Ionite filter showerhead’ is a product with 99% antibacterial and sterilizing functions; it is a functional showerhead that first removes rust water and suspended matter from tap water and eliminates harmful components in the water with a ceramic filter made of mineral Ionite and zeolite ingredients, which have been verified for residual-chlorine filtering and for improving allergic inflammation. It can be easily purchased through the VOREL online shopping mall, and a responsibility-guarantee system has enhanced consumer trust in after-sales care.
Ko Young-min, CEO of EL Enterprise, said, “Based on the latest production facilities and thorough quality control, we have organized specialized engineers into teams by field to produce the world’s best products, and we conduct technical exchanges and joint development with leading overseas companies, while equipping ourselves with testing and inspection facilities for all products and enhancing product completeness through full inspection,” adding, “This year, along with the launch of ‘VOREL’ brand products, we will make active efforts to secure brand competitiveness by expanding our distribution organization nationwide.” 031-434-9920
▲ The ‘electronic urine detector’ is installed in men’s restrooms; it automatically detects the body when urinating and performs a pre-rinse and a main rinse, making it a convenient and hygienic product characterized by its elegant design and easy installation, which give it excellent accessibility.
▲ The ‘all-in-one multi washbasin,’ which combines a washbasin, a hand shower, and a rain head into a single product, can form a bathroom with just a toilet and this product, enabling efficient layout in smaller bathrooms. It is optimized for creating bathrooms in small spaces such as hospital wards, dormitories, studio apartments, officetels, hotels, cruise-ship cabins, camping cars, and wooden houses.
▲ The ‘self-powered temperature-display bathtub storage shelf’ provides storage for bathroom products such as soap and shampoo while generating DC electricity through a power-generation method that uses the dispensed water, and it displays the dispensing temperature on the front.
▲ The ‘VOREL Ionite filter showerhead’ is a product with 99% antibacterial and sterilizing functions and can be easily purchased at the VOREL online shopping mall.