Strengthening expert fan marketing—a webzine featuring BITURBO reviews
Field experts candidly share the strengths and features of BITURBO products
Bosch Power Tools (Business Division Head Park Jin-hong), the global leader in power tools, has published the ‘Bosch BITURBO Story,’ featuring interviews with professionals who use Bosch BITURBO cordless tools, as part of its efforts to strengthen expert fan marketing.
The ‘Bosch BITURBO Story’ is interview content created by visiting experts who use BITURBO cordless tools in their fieldwork and having them candidly share their experiences with BITURBO products. Beyond cover stories such as how they first came across BITURBO tools and their first impressions, seasoned professionals introduce the strengths and features of the products in terms of performance, distinctive safety, and convenience functions. The interview videos and related content are published on Bosch Power Tools’ official YouTube channel ‘BOSCH PRO Korea’ and on its community café.
In particular, the webzine highlights, in a variety of ways, the functions specialized for each professional field, including construction, woodwork, interior finishing, plumbing, and electrical work. It explains in detail in which situations the tools’ built-in features—such as ECO Mode (a battery power-saving function) and groove-cutting—can best be utilized, and which tools are suitable for specific tasks.
In fact, since Bosch first launched the BITURBO product line in Korea in 2020, it has drawn attention from professional power tool users for its performance and safety. An official from Bosch Power Tools said the company will demonstrate the excellence of BITURBO products by more effectively conveying the voices of professional worksites and related episodes through the webzine.
The first issue, published in April, introduced the BITURBO cordless drill driver GSR/GSB 18V-150C; the May issue featured the cordless miter saw GCM 18V-216; and the June issue presented the cordless plunge saw GKT 18V-52 GC. Going forward, the company plans to continue introducing the various BITURBO product lines available in Korea.
Meanwhile, BITURBO is Bosch’s premium high-end 18V cordless tool line, a product family that delivers the power and performance of corded tools with a single battery. Optimized for a wide range of professional tasks—including construction, building, interior finishing, woodworking, metalwork, plumbing, and electrical work—it not only offers high-performance power but also incorporates product-specific safety functions, earning recognition not only in Korea but also across Asia and throughout Europe, including Germany, the home of high-tech engineering. Since making its Korean debut in late 2020, it now boasts a lineup of 25 models across a total of 10 product families, and the company plans to continue expanding its product lineup.
An official from Bosch Power Tools stated, “We separately produced a webzine dedicated solely to BITURBO to promote the outstanding performance and convenience of Bosch BITURBO products,” adding, “We hope it will be of great help to customers interested in BITURBO products.”