Premium materials further enhance design and durability

Launching in the European market in Q1, expanding to the U.S. and other countries within the year

Samsung Electronics is launching its 'Bespoke Infinite Line' in earnest into global markets.

The Bespoke Infinite Line is a kitchen appliance package that applies premium materials to further strengthen design and durability, while also concentrating innovative technologies to deliver value that endures over time. Since making its domestic debut in February of last year, it has solidified its position in the premium market.

Samsung Electronics plans to introduce the Bespoke Infinite Line to European markets—including France, Germany, and the U.K.—in the first quarter of this year, and to expand it to various overseas countries such as the U.S., Mexico, Thailand, and Australia within the year.

In 2020, Samsung Electronics launched the 'Infinite Line,' a premium kitchen appliance lineup consisting of built-in ovens and induction cooktops, in Europe, and has been strengthening its market presence ever since. Backed by its sophisticated design and differentiated features, the Infinite Line has gained tremendous popularity among local consumers, with sales growing by an average of 77% each year.

Samsung Electronics has completed its kitchen appliance package by adding the Bespoke Infinite Line one-door refrigerator, freezer, and wine refrigerator, and plans to later introduce ovens, induction cooktops, and hoods with further enhanced technology and design.

The Bespoke Infinite Line refrigerator and freezer feature 'Timeless Greige' panels, which maximize the shimmering, textured feel of premium aluminum through 3D precision processing techniques to realize a sophisticated design. In addition, a Gold copper-colored edge frame has been applied to add a solid yet three-dimensional look.

For the freezer, the black metal applied to the rear and door reduces the loss of cold air to keep food fresh, while tunnel lighting makes the interior feel even more premium and gives it a sense of depth. The wine refrigerator can store up to 101 bottles and is organized into a total of three temperature zones, allowing different types of wine to be stored at their optimal temperatures.

These products can be installed alongside the Infinite Line's built-in oven and hood-integrated induction cooktop, which pair well with premium kitchen furniture, to complete a luxurious kitchen interior.

The Bespoke Infinite Line delivers an even more valuable user experience by linking with the cooking and energy services of 'SmartThings Home Life,' Samsung Electronics' integrated home appliance solution.

Samsung Electronics also showcased its Bespoke Infinite Line kitchen appliances at CES 2023, held in Las Vegas, U.S., beginning January 5, drawing heightened attention from global consumers and the media.

Lee Jun-hwa, Executive Vice President of Samsung Electronics' Digital Appliances Business, said, "Samsung Electronics' Bespoke Infinite Line concentrates the finest technology and design capabilities that have been well received not only in the domestic market but also in overseas markets," adding, "We will deliver a more refined kitchen experience and enduring value to consumers, establishing ourselves as a new standard in the global premium home appliance market."

▲ Bespoke Infinite Line lifestyle image