Samsung Electronics is showcasing its premium air purifier ‘Bespoke Cube Air’ at the ‘Kids Lounge’ of The Shilla Seoul.
The Shilla Seoul Kids Lounge is a themed space furnished with children’s books, toys, and a hinoki cypress chip ball pit. Because a variety of programs are held here for active children, continuous air quality management is essential.
The Bespoke Cube Air provides AI-based, personalized air quality management, and its sensuous cube-shaped design blends well into any setting.
In particular, through the ‘Bespoke AI+ Cleaning’ function, it analyzes indoor and outdoor air quality every 10 minutes and predicts pollution levels to keep indoor air clean—without requiring any manual operation by the user. In addition, its ‘Triple Care Cleaning’ function delivers everything from antibacterial and sterilizing action within the filter to space sterilization, while its ‘Windfree Cleaning’ technology enables low-noise purification without direct airflow, creating an environment where children can enjoy a range of activities with peace of mind.
Samsung Electronics has also placed its portable screen ‘The Freestyle’ on-site to help children participate with interest in the various programs held at the Kids Lounge.
In addition, an event is being held to give away ‘Magical Closet Play,’ a toy created in collaboration between Samsung’s clothing care appliances and Pororo, to children aged 6 and under who visit the Kids Lounge, on a first-come, first-served basis.
Yoon Tae-sik, Vice President of Samsung Electronics’ Korea Sales & Marketing Division, said, “We hope customers will experience firsthand the excellence of the Bespoke Cube Air, which combines consumers’ lifestyles with innovative technology, at The Shilla Seoul Kids Lounge.”