A metaverse-based 3D interior styling service
Also offers services linked to ‘Style Gallery’ offline stores
Samsung C&T Engineering & Construction Group (hereinafter Samsung C&T) launched ‘Style Gallery’ on June 16, a program that lets users freely arrange furniture, décor items, lighting and more through 3D styling in a metaverse space. Style Gallery, developed in-house by Samsung C&T, offers not only 3D interior styling but also consultations linked to offline stores and a service that proposes a variety of products tailored to the style the customer wants. Samsung C&T plans to roll out its full-scale Style Gallery service starting with Raemian One Bailey, scheduled for occupancy in the second half of the year.
On June 15, Samsung C&T signed a Style Gallery business agreement, joined by leading domestic interior styling brands and furniture companies, at Raemian Gallery in Munjeong-dong, Songpa-gu, Seoul. Those attending the signing ceremony included Urbanbase CEO Ha Jin-woo, Duomo&Co Director Park Kyung-won, DIBIZ General Manager Lim Kyung-kyu, Shinsegae Casa Executive Director Kim Gwang-chun, Hanssem Nexus Director Kim Dong-hyun, Samsung C&T Engineering & Construction Group Housing Division Head (Executive Vice President) Kim Myung-seok, and Life Solution Division Head (Vice President) Cho Hye-jung.
Urbanbase, an interior styling brand and comprehensive living platform company, presented one-on-one customized consultations and styling solutions together with some 30 domestic and international brands; Duomo&Co showcased styling using furniture from brands such as Knoll and Poltrona Frau; and DIBIZ presented a styling service using products from the Danish brand BoConcept and the high-end select shop LIA. The furniture company Shinsegae Casa offered special store-linked benefits and space styling consultations at Casamia’s Apgujeong, Seorae Village and Daechi Hanti stores, while Hanssem Nexus provided styling optimized for Raemian floor plans using high-end brands such as Molteni&C.
Samsung C&T opened a Style Gallery showroom on the first floor of Raemian Gallery where the general public can experience home styling firsthand. The Style Gallery showroom has been officially operating since June 16, and a variety of events have been prepared, including influencer invitations, giveaways for the first visitors, and one-on-one expert consultation events.
Samsung C&T Division Head Cho Hye-jung said, “We plan to provide apartment residents with a differentiated home styling service that spans both online and offline,” adding, “Starting with Raemian One Bailey, which will be occupied in the second half of this year, the service will also be available through the Home Platform app.”