48 Awards at ‘IDEA 2021’
Design Excellence Recognized
Samsung Electronics received a total of 48 awards—7 Silver, 3 Bronze, and 38 Finalist honors—at ‘IDEA (International Design Excellence Awards) 2021,’ one of the world’s most prestigious international design competitions.
Organized by the Industrial Designers Society of America (IDSA) since 1980, IDEA evaluates design innovation, user experience, and social contribution to select this year’s winners across 20 categories, including △Home △Consumer Technology △Digital Interaction △Design Strategy.
Samsung Electronics presented designs that reflect changing values and innovative technologies, earning recognition for excellence not only in products but across a wide range of lifestyle designs, including interactions and advanced concepts.
The ‘Bespoke Cube Air’ air purifier, which won a Silver award, maintains the sophisticated Wind-Free Cube design while featuring a front panel that can be swapped out according to consumer preferences, and the ‘Bespoke Slim’ cordless vacuum cleaner is designed with a simple aesthetic to blend harmoniously with living spaces.
In addition, the ‘Neo QLED 8K’ delivers optimal immersion with its Infinity Screen, which has a nearly invisible frame, and its ultra-slim, elegant design.
△‘SmartThings Cooking,’ a solution that provides an optimal cooking experience, △‘Design Frame,’ a research project on product form preferences by country, and concept designs for future smartphones and robots were also selected for Silver awards. Furthermore, △‘The Premiere,’ a premium home projector, △‘The Frame,’ a picture-frame-style TV, and the △‘Bespoke 4-Door Flex Refrigerator,’ which maximizes interior space efficiency, won Bronze awards.
Lee Don-tae, Executive Vice President and Head of Samsung Electronics’ Corporate Design Center, said, “Since the pandemic, it has become increasingly important to continuously observe customers’ changing lives and provide meaningful experiences,” adding, “We will realize designs that resonate with customers to deliver experiences optimized for individual lifestyles and tastes.”