A simulation solution for experimenting with home appliance color combinations
Based on AI-tailored colors, expert-recommended colors, and best-selling colors
Samsung Electronics has introduced ‘Bespoke Atelier AI’ on Samsung.com, a service designed to help consumers choose the ideal colors when purchasing BESPOKE home appliances.
Bespoke Atelier AI is a simulation solution that lets consumers freely combine appliance colors to suit the interior of their choice. Starting with refrigerators in March, Samsung Electronics plans to gradually expand the range of eligible products.
To ease the difficulties consumers face when selecting colors, Samsung Electronics recommends colors based on three criteria: △‘AI-Tailored Color,’ which analyzes a photo of a desired space and suggests the best-matching color; △‘Expert-Recommended Color,’ in which designers recommend colors suited to the interior; and △‘Best-Selling Color,’ which suggests the most-purchased colors based on sales data.
With AI-Tailored Color, when a consumer uploads a photo of their home or a space they have always liked to the website, artificial intelligence analyzes the main colors in the image and recommends the product color that best matches the interior.
Expert-Recommended Color consists of color combinations proposed according to interior type by leading domestic designers such as Moon Seung-ji, Kim Jong-wan, and Jang Ho-seok, as well as by global paint company Benjamin Moore. Because consumers can receive color palettes recommended by designers with their own distinct styles, the experience is much like receiving an expert consultation.
Best-Selling Color recommends the five colors most chosen by consumers in the previous month, and the popular color list, updated every month, also allows consumers to keep up with the latest consumption trends.
AI-Tailored Color and Expert-Recommended Color also display the ‘Prism 360 Color’ palette so that consumers can choose from an even wider range of options. Prism 360 Color is a palette of 360 refrigerator panel colors provided by Samsung Electronics, from which consumers can easily select the color that perfectly suits their taste through subtle adjustments to tone or mood.
In addition, Samsung Electronics designed the color recommendation process to be consumer-friendly. Consumers can receive recommendations by directly selecting their preferred interior style, or they can enjoy discovering their own previously unclear style through an interactive method of answering questions composed of color tones and space images.
Interior styles are divided into light tones, medium tones, and dark tones so that anyone can easily distinguish them, and colors are recommended according to a total of six styles that reflect domestic interior trends.
The ‘My Own Color’ combined through Bespoke Atelier AI is convenient, as consumers can visit Samsung.com or the Samsung Digital Plaza Gangnam flagship store to view the palette in person and receive purchasing consultations.
Yang Hye-soon, Executive Vice President of Samsung Electronics’ Digital Appliances Business, said, “We introduced Bespoke Atelier AI not only to broaden consumers’ range of choices by offering diverse colors, but also to enable a smart experience during the product selection process,” adding, “We will continue to improve the consumer experience across the entire journey, from product use to purchase.”