Strengthening contact with general consumers
Samhwa Paint Mfg. Co., Ltd. (CEO President Oh Jin-soo) opened an online smart store on April 27, strengthening its point of contact with general consumers.
Anticipating that paint purchases by general consumers through online channels will continue to grow, Samhwa Paint opened an official Naver smart store to improve customer accessibility and consumer convenience.
Samhwa Paint's Naver smart store primarily sells the ‘i-Lux’ line, which is preferred by B2C consumers. i-Lux is Samhwa Paint's premium eco-friendly paint that can be used by everyone from beginners to professionals. On the Naver store, the i-Lux product lineup is organized by use and purpose to minimize consumers' difficulty in choosing paint.
In addition, the store updates a variety of content, such as best color suggestions by space and self-painting guides, providing not only product purchases but also information that consumers may be curious about during the application process.
To commemorate the opening of its official smart store (https://smartstore.naver.com/samhwapaint), Samhwa Paint will give a painting set to every customer who purchases paint through May 26. Customers who write a photo review will receive a Starbucks gift certificate, and the five best reviewers will be given Shinsegae Department Store gift certificates. This event can be found on the smart store's main banner and in the ‘Samhwa News’ menu.
A Samhwa Paint official said, “Through the smart store, we plan to carry out various marketing activities and promotions targeting the B2C market,” adding, “Our ultimate goal is to expand the exposure of Samhwa Paint's brand and products through these efforts.”